Senior Adobe Target Tech Lead: Personalization & Experimentation

Vanguard; Charlotte (NC); Hybrid; USD 140,000 - 190,000; Full time

Job summary

Vanguard seeks a Sr. Tech Lead - Adobe Target Developer to guide Target-driven experiments and front-end implementations. You will design, build, test, and support A/B tests and personalization while setting standards for quality, governance and reusable patterns.

Collaboration with product, analytics, design and AEM teams is essential to translate goals into measurable implementations. The role combines hands-on Target development, technical leadership and delivery ownership, with opportunities

Qualifications

• Bachelor’s or Master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Experience working with or familiarity with at least one other Adobe Experience Cloud products such as AEP, CJA, AJO, AEM, Adobe Analytics and CDP/IDR capabilities.
• Ability to assess implementation options, troubleshoot technical issues, manage dependencies and recommend practical, scalable and maintainable solutions.
• Strong communication and leadership skills with the ability to influence decisions, align cross-functional partners and explain technical concepts to product, business, analytics, design, development and leadership partners.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.
• Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.
• Partner with product, design, analytics, AEM, MarTech and business teams to translate experimentation goals into technically sound, measurable implementations.
• Provide technical leadership by guiding implementation decisions, aligning teams on standards, resolving ambiguity and influencing a practical path from idea to delivery.
• Manage stakeholder expectations by communicating delivery tradeoffs, technical risks, dependencies, timelines and implementation options clearly and proactively.
• Facilitate alignment across product, business, analytics, design, AEM, MarTech and engineering partners to support prioritization, intake planning, launch readiness and post-test learnings.
• Define and enforce standards for code quality, QA, accessibility, performance, version control, release readiness, documentation and experimentation governance.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations.
• Create reusable scripts, patterns, utilities, documentation and technical guidance that improve experimentation speed, consistency and operational reliability.
• Mentor developers and business technologists on Adobe Target implementation practices, front-end development standards, QA methods and technical problem solving.

Skills

Adobe Target experience

Front-end development

Leadership

Cross-functional collaboration

QA & testing

Documentation

Mentoring

Performance optimization

Education

Bachelor’s or Master’s in IT/CS

Tools

Git

Adobe Experience Cloud

AEM

Analytics tools

Job description

Vanguard seeks a Sr. Tech Lead - Adobe Target Developer to guide Target-driven experiments and front-end implementations. You will design, build, test, and support A/B tests and personalization while setting standards for quality, governance and reusable patterns.

Collaboration with product, analytics, design and AEM teams is essential to translate goals into measurable implementations. The role combines hands-on Target development, technical leadership and delivery ownership, with opportunities