Senior Adobe Target Engineer: A/B, Personalization & Testing

Publicis Sapient; Boston (MA); On-site; USD 130,000 - 160,000; Full time

Benefits offered by this job

Inclusive workplace

Learning opportunities

Competitive compensation

Flexible work options

Health benefits

Generous paid leave and holidays

Wellness program

Job summary

Publicis Sapient is seeking a Sr. Adobe Target Developer in Boston to translate experimentation requirements into reliable, measurable implementations. You will work on A/B tests, multivariate tests and personalized experiences, ensuring QA, accessibility and performance standards are met.

The role collaborates with product, design, analytics and MarTech teams to deliver scalable, maintainable solutions and to document best practices for experimentation delivery.

Qualifications

• Bachelor’s or master’s degree in IT/CS/digital tech, design or equivalent experience.
• Strong hands-on Adobe Target experience including A/B tests, personalization and audience setup.
• Experience implementing Target with custom code, reusable scripts and analytics integration.
• Git-based development, branching, PRs, code review and release workflows.

Responsibilities

• Develop and support Adobe Target activities for tests and personalized experiences.
• Configure audiences, profile scripts, parameters, QA links and delivery safeguards.
• Collaborate with product, design, analytics and MarTech to meet requirements.
• Support QA, accessibility, performance, version control and release readiness.
• Create reusable scripts and documentation to improve consistency and speed.

Skills

Adobe Target experience

A/B testing

Multivariate testing

Experience targeting

Personalization

QA

Performance optimization

Communication

Education

Bachelor’s or Master’s degree in information technology/CS/digital technology/design

Tools

Git

Job description

Publicis Sapient is seeking a Sr. Adobe Target Developer in Boston to translate experimentation requirements into reliable, measurable implementations. You will work on A/B tests, multivariate tests and personalized experiences, ensuring QA, accessibility and performance standards are met.

The role collaborates with product, design, analytics and MarTech teams to deliver scalable, maintainable solutions and to document best practices for experimentation delivery.