Admissions Director – Senior Care Growth & Outreach

Genesis Healthcare; Fair Lawn (NJ); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition discounts

Travel discounts

Employee Assistance Program

Health, dental, vision insurance

401K with company match

Paid time off

On-Demand Pay

Job summary

Genesis HealthCare in Fair Lawn, NJ is seeking an Admissions Director to lead patient admissions, census expansion, and payer management, delivering timely referrals and strong community engagement.

You will oversee conversion metrics, build referral relationships, manage brand presence online, and collaborate across care teams to ensure smooth transitions and high patient satisfaction.

Qualifications

• Minimum of three (3) years’ experience in a healthcare setting.
• Ability to adjust work schedule based on nursing centers’ business need, specifically incoming admissions.

Responsibilities

• Oversee the entire patient admissions process, ensuring timely follow-up on all leads, referral response times of less than 15 minutes, and achieving budgeted census and payer goals.
• Build and nurture relationships with key referral sources in the community through regular engagement and a consistent touchpoint system.
• Serve as the brand steward, maintaining and updating the nursing center’s website and managing social media engagement, aiming for a Google rating above 4.0 with a 15% improvement in current reviews.
• Lead efforts to improve interdisciplinary collaboration, ensuring smooth transition‑of‑care with strong patient and family communication.
• Achieve a 50%+ conversion ratio by improving referral‑to‑admit processes, tour‑to‑admit conversions, and overall admissions strategy; target 10% improvement in referrals and tours within 3 months.

Skills

Healthcare experience

Job description

Genesis HealthCare in Fair Lawn, NJ is seeking an Admissions Director to lead patient admissions, census expansion, and payer management, delivering timely referrals and strong community engagement.

You will oversee conversion metrics, build referral relationships, manage brand presence online, and collaborate across care teams to ensure smooth transitions and high patient satisfaction.