Director of Admissions & Brand Strategy

Genesis Administrative Services LLC; Wallingford (PA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Variable pay

Tuition discounts

Travel discounts

Wellness program

Life insurance

401K

Paid time off

24/7 telehealth

On-demand pay

Pet insurance

Disability insurance

Hospital indemnity

Personal accident

Critical illness

Cancer coverage

Job summary

Genesis Administrative Services LLC in Pennsylvania seeks an Admissions Director to drive patient census and payer management, oversee referrals, and lead marketing initiatives for nursing centers. The role emphasizes timely lead follow-up, relationship-building with referral sources, and revenue-focused admissions strategies.

The position requires healthcare experience, flexibility in scheduling, and cross-functional collaboration to improve transitions of care and community engagement.

Responsibilities

• Oversee the entire patient admissions process, ensuring timely follow-up on all leads, referral response times of less than 15 minutes, and achieving budgeted census and payer goals.
• Build and nurture relationships with key referral sources in the community through regular engagement and a consistent touchpoint system.
• Serve as the brand steward, maintaining and updating the nursing center’s website and managing social media engagement. Ensure positive online presence by soliciting customer reviews and striving to achieve a Google rating above 4.0, with a 15% improvement in current reviews.
• Lead efforts to improve interdisciplinary collaboration, ensuring the transition-of-care processes are executed smoothly with strong patient and family communication, and fostering a supportive team environment.
• Achieve a 50% or greater conversion ratio by improving the patient referral-to-admit process, tour-to-admit conversion, and strengthening the overall admissions strategy. Strive for a 10% improvement in referral conversion within the first 3 months and a 10% improvement in tour-to-admit ratio.

Job description

Genesis Administrative Services LLC in Pennsylvania seeks an Admissions Director to drive patient census and payer management, oversee referrals, and lead marketing initiatives for nursing centers. The role emphasizes timely lead follow-up, relationship-building with referral sources, and revenue-focused admissions strategies.

The position requires healthcare experience, flexibility in scheduling, and cross-functional collaboration to improve transitions of care and community engagement.