Admissions Director: Drive Census Growth & Brand

Genesis; Fair Lawn (NJ); On-site; USD 70,000 - 80,000; Full time

Benefits offered by this job

Variable compensation plans

Tuition discounts

Travel discounts

Wireless service discounts

Employee Assistance Program

Employee Foundation

Health insurance

Dental insurance

Vision insurance

Company-paid life insurance

401K

Paid Time Off

24/7 virtual health care

Job summary

Genesis in Fair Lawn, NJ, seeks an Admissions Director to drive patient census, payer management, and referral network development for our long-term care center. You will lead marketing, community engagement, and brand stewardship to boost occupancy and positive online presence.

Responsibilities include overseeing the admissions process, improving conversion rates, collaborating with care teams, and ensuring timely follow-up with leads and referrals.

Qualifications

• Minimum of three (3) years’ experience in a healthcare setting.
• Ability to adjust work schedule based on nursing centers’ business need, specifically incoming admissions.

Responsibilities

• Oversee the entire patient admissions process, ensuring timely follow-up on all leads, referral response times of less than 15 minutes, and achieving budgeted census and payer goals.
• Build and nurture relationships with key referral sources in the community through regular engagement and a consistent touchpoint system. Focus on increasing market share through active brand curation and community marketing initiatives.
• Serve as the brand steward, maintaining and updating the nursing center’s website and managing social media engagement. Ensure positive online presence by soliciting customer reviews and striving to achieve a Google rating above 4.0, with a 15% improvement in current reviews.
• Lead efforts to improve interdisciplinary collaboration, ensuring the transition-of-care processes are executed smoothly with strong patient and family communication, and fostering a supportive team environment.
• Achieve a 50% or greater conversion ratio by improving the patient referral-to-admit process, tour-to-admit conversion, and strengthening the overall admissions strategy. Strive for a 10% improvement in referral conversion within the first 3 months and a 10% improvement in tour-to-admit ratio.

Job description

Genesis in Fair Lawn, NJ, seeks an Admissions Director to drive patient census, payer management, and referral network development for our long-term care center. You will lead marketing, community engagement, and brand stewardship to boost occupancy and positive online presence.

Responsibilities include overseeing the admissions process, improving conversion rates, collaborating with care teams, and ensuring timely follow-up with leads and referrals.