Ad Effect Sales Lead: Reactivate & Grow CPG Accounts

MarketCast LLC; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

MarketCast LLC is seeking an Account Director with a proven sales background to join our commercial team and drive revenue growth across Brand Effect, Ad Effect, Campaign Effect, and Total Effect advertising measurement solutions.

This quota-carrying role focuses on reactivating lapsed and growing long-tail SMB accounts, primarily in CPG, travel, retail, and QSR sectors, blending direct sales with program management for an efficient, client-centric approach.

Qualifications

• 2–3 years of professional sales experience with quota.
• Proven track record in outbound prospecting, pipeline building and closing.
• Bachelor's degree or equivalent experience.
• Experience with CRM tools (Salesforce/HubSpot) is preferred.
• Familiarity with ad measurement or advertising tech is a plus.

Responsibilities

• Own the full sales cycle for an assigned book of business from prospecting to close.
• Reactivate lapsed accounts and expand long-tail SMB opportunities.
• Deliver value-driven proposals and negotiate terms to close deals.
• Maintain pipeline hygiene and forecast revenue accurately.
• Collaborate with research, legal, and finance to craft proposals.

Skills

Outbound prospecting

Pipeline development

Negotiation

Account management

CRM experience

Cross-functional collaboration

Education

Bachelor's degree

Tools

Salesforce

HubSpot

Job description

MarketCast LLC is seeking an Account Director with a proven sales background to join our commercial team and drive revenue growth across Brand Effect, Ad Effect, Campaign Effect, and Total Effect advertising measurement solutions.

This quota-carrying role focuses on reactivating lapsed and growing long-tail SMB accounts, primarily in CPG, travel, retail, and QSR sectors, blending direct sales with program management for an efficient, client-centric approach.