Account Based Marketing Manager - CPG (Remote)

RELEX Solutions; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An innovative company is seeking a dynamic Account-Based Marketing Manager to spearhead multi-channel campaigns in the Consumer Packaged Goods sector. This remote role involves collaborating with account leadership to craft tailored messaging and drive impactful marketing strategies. You'll play a crucial role in expanding the company's reach and engagement with key consumer brands while fostering a culture of continuous learning and improvement. If you're passionate about marketing and eager to make a difference in the supply chain landscape, this opportunity is perfect for you.

Benefits

Competitive compensation

Flexible remote work

Paid time off

Sick days

Holidays

Volunteer days

Parental leave

Stipends

Collaborative team environment

Qualifications

• 3-5 years of B2B marketing experience, preferably in software/SaaS.
• Ability to craft engaging copy and design impactful campaigns.

Responsibilities

• Plan and execute multi-channel ABM campaigns for key accounts.
• Drive development of Global ABM program and contribute to strategy.

Skills

B2B Marketing

Copywriting

Supply Chain Concepts

Analytical Skills

Multi-Channel Campaigns

Relationship Building

Creative Thinking

Growth Mindset

Project Management

Marketing Technology

Tools

Salesforce

HubSpot

INFLU2

6sense

Job description

Account-Based Marketing Manager – Consumer Packaged Goods Industry – North America

We’re seeking a full-time Account-Based Marketing Manager in North America to plan and execute multi-channel and high-touch ABM campaigns for key target accounts within defined Consumer Packaged Goods (CPG) market sectors. This is a remote position with no in-office requirement.

You will join our global Account-Based Marketing team and be responsible for implementing impactful 1:1 and 1:Few ABM campaigns focused on generating pipeline.

As an Account-Based Marketing Manager, here's what you can expect:

• Plan and execute multi-channel 1:1 and 1:Few ABM campaigns for key target accounts.
• Partner directly with account leadership and other stakeholders to gather account insights and design tailored messaging and assets aligned with account priorities.
• Drive the development of our Global ABM program, expanding reach and engagement within strategically important consumer brand manufacturers.
• Contribute to the overarching ABM strategy rollout, embedding and standardizing account-based best practices across the commercial team.
• Act as the spokesperson for effective account-based marketing and sales at RELEX.

We're looking for:

• Experience: 3-5 years of proven experience in B2B marketing, preferably within software/SaaS. Experience in running marketing campaigns focused on pipeline generation.
• Compelling writer: Ability to craft copy and design campaigns that engage key prospects.
• Understanding of Supply Chain Concepts: Knowledge of how companies, especially manufacturers, operate complex supply chains.
• Analytical Skills: Ability to conduct deep account and sector research from multiple sources and distill insights into a clear vision.
• Multi-Channel Strategist: Experience conceptualizing, creating, and monitoring multi-channel campaigns (advertising, email, direct mail, outreach) focused on specific accounts.
• Rapport Builder: Quickly establishing collaborative relationships with revenue teams and challenging the status quo.
• Creative Thinker: Creating compelling, tailored messages for each account and sector.
• Growth Mindset: Passionate about trying new approaches and fostering a culture of continuous learning within the team.
• Diligence: Managing multiple campaigns simultaneously, delivering on time and within budget, and continuously improving based on insights.
• Marketing Technology Savvy: Experience with tools like Marketing Automation, CRM, Digital Advertising, or ABM platforms.

Bonus qualifications include:

• Experience with tools like Salesforce, HubSpot, INFLU2, and 6sense.
• Experience working internationally with creative, content, and commercial teams.
• Understanding of supply chain and retail planning.

What we offer:

• The opportunity to help retailers and consumer goods companies achieve ESG initiatives through increased supply chain efficiency, reduced food waste, and an empowered workforce.
• Competitive compensation.
• The flexibility to work remotely and productively.
• Paid time off, sick days, holidays, volunteer days, parental leave, stipends, and a collaborative team environment.

We welcome new RELEXians because your enthusiasm and expertise drive our innovation and growth. If you're ready to join us, apply now.

About RELEX:

RELEX Solutions develops advanced supply chain and retail planning software aimed at increasing adaptability, efficiency, and sustainability. Our impact spans reducing waste, enhancing customer satisfaction, and delivering tailored tech solutions. Trusted by brands like AutoZone, Sprouts, PetSmart, and Whole Foods, we operate globally across North America, Europe, and Asia-Pacific.

At RELEX, we value diversity, inclusion, and belonging, and are committed to equitable hiring practices. We believe in actions over words and foster a culture where everyone feels valued and heard.

RELEX Solutions is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.