Field Marketing Manager - REMOTE EASTERN US

Dynata; Atlanta (GA); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Coordinator in Field Marketing to drive awareness and demand through innovative digital strategies. This role involves strategizing and executing comprehensive digital marketing programs while collaborating with various teams to enhance revenue growth. The ideal candidate will have a strong background in digital marketing, particularly in paid media and SEO, and will leverage data analytics to optimize campaign performance. Join a dynamic environment that values creativity and offers significant opportunities for professional growth and development.

Benefits

Flexible work environment

Medical benefits

401K matching

Generous paid time off

Access to online training modules

Inclusive work culture

Development & growth opportunities

Qualifications

• 5+ years in digital marketing with 3+ years focused on strategy.
• Experience with paid media, SEO, and B2B digital journeys.

Responsibilities

• Manage and optimize global digital marketing programs.
• Collaborate with teams to support pipeline and revenue targets.

Skills

Digital Marketing Strategy

Paid Media Management

SEO

Data Analytics

B2B Marketing

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

CRM Systems

Marketing Automation Platforms

ABM Platforms

Job description

Sr. Coordinator - Field Marketing - REMOTE EASTERN US

Pay Competitive

Location Atlanta/Georgia

Employment type Full-Time

Job Description

• Req#: REQ9850

The vision for Dynata Marketing is to turn every initial touch point into ongoing, omni-channel engagement through relevant content and precision targeting to build thought leadership, create demand, and ultimately drive revenue for the company.

As a member of the Global Digital and Content Marketing team, the Senior Coordinator, Field Marketing will focus on growing awareness and demand through scalable online/web marketing, paid media programs, and Account Based Marketing. You will develop optimization strategies for our paid programs while firmly positioning us for sustained growth. In this role, you will partner closely with field marketing, communications, product development, and sales professionals to contribute to the pipeline/revenue growth efforts. You will manage acquisition strategy through all digital channels, paid media channels, digital campaign performance, SEO, ABM, and digital conversion success.

In this role you can expect to

• Strategise, plan, execute, manage, and optimise end-to-end digital marketing programs globally.
• Develop and implement recommendations for new and modern digital marketing opportunities, capabilities, and tactics.
• Contribute to the plan to deliver an impactful message to prospects and customers at the right time, in the right channel throughout the buyer’s journey and customer lifecycle.
• Demonstrate deep knowledge of performance-based digital marketing strategies, a strong operational mindset, and skill at leveraging data to build an optimisation and testing framework that delivers on core KPIs.
• Maximise prospect and customer engagement by leveraging data insights to anticipate needs while exceeding expectations, delivering an increase in qualified traffic, improving conversion, and driving sales growth.
• Manage the continuous optimisation of digital marketing performance leveraging data analytics and A/B performance testing.
• Collaborate with Sales, Sales Development, and Marketing to build programs that support our pipeline and revenue targets globally.
• Provide digital marketing expertise and digital campaign execution services to regional teams in the AMER, EMEA, and APAC.
• Own the return-on-investment targets for specific digital channels, including paid search, retargeting, and display channels.
• Participate in digital content reviews and make recommendations to improve conversions.
• Partner with the CMO and VP to streamline, automate, and measure all digital marketing programs.
• Understand the prospect and customer journeys and align key messages to target audiences within those journeys.

You may be a good fit for our team if you have

• 5 years of digital marketing experience with at least 3+ years of responsibility for digital marketing strategy, ideally with a global scope.
• Experience with paid media channels, paid search, SEO, and other digital marketing capabilities.
• Experience building compelling B2B digital journeys driving increased brand awareness/share of voice and new customer acquisition.
• Knowledge with Martech tools such as Google Analytics, CRM, and MAP systems, ABM platforms.
• Experience managing third-party vendors including agencies and contractors.
• Strong ability to analyze an idea and develop a plan to execute.
• Excellent verbal and written communication skills and the ability to clearly communicate strategy and rationale. Work well across all departments.

Benefits

• Flexible work environment - hybrid (if near an office) or 100% remote.
• Medical benefits, 401K matching.
• Generous paid time off.
• Learning Management System available through the Intranet providing free access to nearly 500 online training modules and personal development programs.
• Dynata offers their new colleagues the opportunity to work in an open and global culture, where they welcome feedback and ideas from their colleagues. You will be working in a challenging and inspiring environment with talented colleagues from all over the world.
• We have great development & growth opportunities for our employees.
• And much more!

Dynata is one of the world’s leading single providers of first-party data contributed by people who opt-in to member-based panels that the company manages and maintains. With a reach that encompasses 60+ million people globally and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone for precise, trustworthy quality data. The company has built innovative data services and solutions around this core asset to bring the voice of the individual to the entire marketing spectrum, from market research to marketing and advertising. Dynata serves nearly 6,000 market research agencies, media and advertising agencies, consulting & investment firms, and healthcare and corporate customers in the Americas, Europe, and Asia-Pacific.

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected, and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sexual Orientation/Gender Identity.

About the company

Dynata is a global online market research firm based in Plano, Texas, and Shelton, Connecticut.