Integrated Campaigns Marketing Manager

GoTo; United States; Remote; USD 65,000 - 108,000; Full time

Job summary

An innovative firm is seeking an Integrated Marketing Manager to spearhead dynamic marketing campaigns targeting enterprise organizations. In this remote role, you will design and execute integrated strategies that drive revenue growth for a leading remote support solution. Collaborating with cross-functional teams, you will utilize account-based marketing techniques to engage potential clients effectively. This position offers the opportunity to shape impactful marketing efforts and contribute to a culture that values creativity and inclusivity. Join a passionate team focused on delivering exceptional customer experiences and driving innovation in the industry.

Benefits

Comprehensive benefits

Wellness programs

Global development opportunities

Qualifications

• 2-3 Jahre Erfahrung im integrierten Marketing, insbesondere im SaaS-Bereich.
• Starke Fähigkeiten in der Durchführung von 1:Few und 1:1 Kampagnen.

Responsibilities

• Entwicklung von Marketingkampagnen zur Akquise neuer Kunden.
• Zusammenarbeit mit Produktmarketing und Vertrieb zur Optimierung von Kampagnen.

Skills

Integrated Marketing

Account-Based Marketing

Campaign Management

SaaS Marketing

Communication Skills

Tools

Salesforce

Tableau

6Sense

Job description

Job Description

Where you’ll work: US (Remote)

Marketing at GoTo

GoTo is actively searching for an Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing integrated campaigns to drive marketing-generated revenue for our enterprise-grade remote support solution, LogMeIn Rescue. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization, with a focus on targeting Internal IT buyers and Customer Support buyers at enterprise organizations using account-based marketing strategies (1:Many, 1:Few, and 1:1). You will lead our cross-functional marketing team to meet lead, pipeline, and revenue targets for Rescue.

This is a remote-centric position. GoTo is open to hiring within the United States.

Your Day-to-Day

As an Integrated Marketing Manager, you will:

1. Collaborate with Product Marketing and Sales to understand target personas, product differentiators, and content strategy, and use this information to design marketing campaigns.
2. Design account-based marketing campaigns to acquire new logos from enterprise organizations, defining target accounts, messaging, content, channel mix, budget, and KPIs.
3. Partner with international teams to adapt campaigns for a global scale.
4. Write campaign briefs to inspire cross-functional teams and ensure delivery of compelling creative concepts and tactical plans.
5. Provide feedback on campaign creative to ensure alignment with target audiences and channel best practices.
6. Monitor channel and tactic performance, influencing other teams to optimize underperforming areas.
7. Partner with Product Marketing, Sales Enablement, and Sales to support campaigns with sales plays against target accounts.
8. Report regularly to Marketing and Sales leadership on campaign performance and next steps.
9. Contribute to quarterly marketing planning, including budget allocation and forecasting leads, pipeline, and revenue.

What We’re Looking For

As an Integrated Marketing Manager, your background will include:

• 2-3 years of experience in integrated marketing promoting SaaS products to enterprise organizations.
• Strong background in account-based marketing, especially 1:Few and 1:1 campaigns.
• Proven ability to manage campaigns from strategy to execution and optimization.
• Experience building positive relationships with marketing and sales teams.
• Experience monitoring and achieving lead, pipeline, and revenue targets.
• Understanding of relevant technologies (e.g., 6Sense, Salesforce, Tableau).
• Exceptional interpersonal, written, and verbal communication skills.
• Proactive, detail-oriented, and capable of creative and quick problem-solving.

At GoTo, we value authenticity and an inclusive culture that drives innovation and growth. Our team, the GoGetters, is passionate about learning, exploring, and working together to deliver exceptional customer experiences. We offer comprehensive benefits, wellness programs, and global development opportunities. We are committed to an inclusive environment that empowers our teams to excel, make an impact, and grow their careers.

Learn more.

Annual Base Salary Range: $65,000.00 - $107,500.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.