Marketing Manager, Federal, Public Sector

RQI Partners, LLC; United States; Remote; USD 85,000 - 90,000; Full time

Job summary

An established industry player is looking for a Marketing Manager to lead Account-Based Marketing initiatives in the public sector. This role involves developing and implementing strategies that drive growth in US government accounts, ensuring compliance with marketing regulations. The ideal candidate will leverage their expertise in B2B demand generation and ABM to create impactful campaigns, collaborating closely with sales teams and stakeholders. The company offers a collaborative work environment with competitive compensation, generous PTO, and comprehensive benefits, making it an exciting opportunity for professionals eager to make a difference.

Benefits

Generous PTO & Holidays

Remote Work Environment

Comprehensive Medical, Dental and Vision

401K with Employer Match & Profit Sharing

Tuition Reimbursement

Professional Development Opportunities

Student Loan Repayment Assistance

Eligibility for Annual Bonus

Wellness Reimbursement Program

Pet Insurance

Qualifications

• Minimum 5 years in B2B demand generation or ABM roles.
• Experience marketing to US government agencies required.
• Proven track record in executing innovative marketing programs.

Responsibilities

• Orchestrate account-based marketing programs for targeted accounts.
• Conduct market and customer research to inform strategies.
• Develop metrics to measure ABM campaign effectiveness.

Skills

B2B Demand Generation

Account-Based Marketing (ABM)

Public Sector Marketing

Event and Demand Generation Programs

Market Research

Metrics Development

Brand Equity Management

Leadership & Team Collaboration

Education

BA in Marketing

Certification in Account-Based Marketing

Tools

Salesforce.com

HubSpot

6Sense

Job description

Marketing Manager, Federal, Public Sector

Marketing Manager, Federal, Public Sector

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This range is provided by RQI Partners, LLC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$85,000.00/yr - $90,000.00/yr

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Position Summary:

The Marketing Manager, Account-Based Marketing, Federal / Public Sector is accountable for the effective development, strategy, and implementation of Account-Based Marketing (ABM) campaigns and tactics to drive growth and success in US government accounts, in collaboration with the field organization. We are seeking a candidate with a strong understanding of the public sector marketing compliance and buying process.

This position develops and delivers initiatives that ensure targeted growth of the RQI Partners portfolio by applying best practices for ABM with internal and external stakeholders.

Ultimately this role is responsible and accountable for developing and implementing ABM campaigns that result in increased sales and retention, customer satisfaction, and ultimately maximizing the impact of the organization’s mission by helping to save more lives.

Responsibilities:

• Account-Based Marketing: Orchestrate account-based marketing programs that drive adoption and retention within targeted accounts through a multi-touch, multi-channel approach that aligns with stages of the buyer journey, fostering alignment with the sales team and operating from a shared measurement methodology.
• Market and Customer Research: Maintains a deep knowledge of markets and clients by utilizing consistent surveillance and research of industry trends and imperatives.
• Metrics: Develops and continuously measures the effectiveness of ABM campaigns by utilizing core metrics to measure performance.
• ABM Marketing Technology: Applies the effective use of technology and automation to enable and support ABM marketing initiatives.
• ABM Market Segmentation: Align lead generation and marketing campaign goals, objectives, KPIs, and tactics to successfully segment, engage (1:1, 1:Few, 1:Many), and nurture leads into contracted and implemented customer organizations.
• Brand Equity and Corporate Image: Ensures brand equity, corporate image, and compliance with the RQI Partners portfolio of programs and services on behalf of the AHA, Laerdal Medical, and other partner organizations.
• Leadership & Team Collaboration: Leadership and effective collaboration as a member of a cross-functional field and marketing team that delivers outcomes required for achieving functional and organizational goals.
• Field Collaboration: Works directly with colleagues in the field organization to build and execute holistic marketing plans – including digital and demand generation tactics for targeted ABM accounts.

Required Qualifications & Skills:

• Minimum of 5 years of experience in B2B demand generation, ABM, or segment marketing role
• MUST have experience marketing to US government agencies and/or SLED; State and Local Government and Education, or Public Sector Marketing
• Proven track record executing innovative and multi-part event and demand generation programs
• BA in marketing, communications, or related field
• Demonstratable experience designing and implementing successful ABM campaigns for key accounts
• Experience with targeted marketing platforms to support ABM initiatives; salesforce.com, HubSpot, 6Sense or other CRM tools.
• Familiarity with the technical sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth

Preferred Qualifications & Skills (but NOT required)

• Certification in Account-Based Marketing by Momentum ITSMA or other ABM certification
• Healthcare marketing experience

Why Join Us?

Collaborative work environment with cross-functional team engagement. Competitive compensation and benefits package. To name a few:

• Generous PTO & Holidays
• Remote Work Environment (some positions require travel)
• Comprehensive Medical, Dental and Vision
• HSA & FSA Account Options, with employer HSA contribution
• 401K with Employer Match & Profit Sharing
• Employee Assistance Program
• Tuition Reimbursement
• Professional Development Opportunities
• Student Loan Repayment Assistance
• Eligibility for Annual Bonus
• Wellness Reimbursement Program
• Pet Insurance

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Sales, and Other

• Industries

  Government Administration, Government Relations Services, and Hospitals and Health Care

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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