A financial infrastructure platform is seeking an Account-Based Marketing Lead to develop strategies for engaging critical accounts globally. The ideal candidate will have extensive experience in B2B marketing, particularly in account-based marketing, and the ability to analyze and communicate campaign performance. This hybrid role allows flexibility between remote work and in-office collaboration. The annual salary range is $191,400 - $287,200, with additional benefits including equity and health coverage.
Qualifications
10+ years of enterprise B2B marketing experience.
Experience with third-party account-based marketing technology.
Hands-on experience using AI tools.
Responsibilities
Build the global ABM strategy, program, and toolset.
Design standards for various ABM approaches.
Establish a measurement framework to demonstrate impact.
Skills
Account-based marketing
Analytical skills
Campaign management
B2B marketing
Communication skills
Tools
6Sense
Clay
DemandBase
Job description
A financial infrastructure platform is seeking an Account-Based Marketing Lead to develop strategies for engaging critical accounts globally. The ideal candidate will have extensive experience in B2B marketing, particularly in account-based marketing, and the ability to analyze and communicate campaign performance. This hybrid role allows flexibility between remote work and in-office collaboration. The annual salary range is $191,400 - $287,200, with additional benefits including equity and health coverage.