Demand Generation Specialist

Treeline, Inc.; Houston (TX); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A leading recruitment agency is seeking an Account Based Marketing Specialist to enhance marketing efforts focused on strategic accounts. The ideal candidate has 3–5 years of marketing experience, especially in Account-Based Marketing. This role will involve collaboration with sales teams, managing various marketing campaigns including events and webinars, and utilizing tools such as HubSpot, Apollo, and Gong Engage. The position offers a hybrid schedule after an initial ramp-up period in Houston, TX.

Qualifications

• 3–5 years of experience in Marketing, focusing on Account-Based Marketing or B2B enterprise campaigns.
• Demonstrated ability to analyze sales funnels and adjust tactics based on performance.
• Strong understanding of sales and marketing alignment.

Responsibilities

• Map strategic accounts with Strategic Account Managers and identify opportunities for expansion.
• Manage a calendar of ABM tactics, including live events and webinars.
• Utilize sales tools to automate outbound marketing efforts.
• Ensure alignment between marketing and sales teams.

Skills

Account-Based Marketing

B2B Marketing

Sales collaboration

Campaign analysis

Tools

HubSpot

Apollo

Gong Engage

Job description

Treeline, Inc., an award-winning sales recruiting and executive search agency, offering strategic sales staffing and recruitment services for leading companies in the United States and throughout North America. Dedicated to facilitating the placement of exceptional top sales talent professionals, Treeline stands at the forefront of advancing job careers of professionals in the sales industry!

Company Profile

Our client provides an entire suite of software applications specialized for the oil & gas industry. Their portfolio includes engineering software, training modules and simulators to help with calculations to mitigate risk, accelerate projects and enhance performance. We are seeking a strategic Account Based Marketing (ABM) Specialist. This is not a broad-net demand generation role; it is a high-precision position focused on 100% Account-Based Marketing for the Integrity product line. You will be "attached at the hip" with the Sales team to map strategic accounts and execute high-touch campaigns to expand our footprint within the world’s largest energy companies.

Job Description

• Account Orchestration: Work with Strategic Account Managers to map out key accounts in-depth, identifying "whitespace" and new divisions for expansion.
• High-Volume Execution: Manage a robust calendar of ABM tactics, including 20+ live "Lunch and Learn" events and up to 80 virtual webinars annually.
• Sales Tech Mastery: Utilize Apollo, HubSpot, and Gong Engage to build automated outbound cadences and personalized marketing "air cover" for the sales team.
• Collaborative Strategy: Act as the bridge between marketing and sales, ensuring 100% alignment on target personas and account-specific messaging.
• Requirements
• 3–5 years of Marketing experience with a heavy emphasis on Account-Based Marketing (ABM) or high-touch B2B enterprise campaigns.
• Strategic Execution: Proven ability to not just "launch campaigns," but to analyze a sales funnel, identify friction points, and pivot tactics to drive conversions.
• Toolbox: Proficiency in HubSpot, Apollo, and Gong Engage is highly preferred.

Location: Reporting to an office daily in Houston, TX with flexibility for a hybrid schedule after 90-day ramp period.