ABM Marketing Operations Analyst - Optimize Campaigns & Data

Aptean; Alpharetta (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Robust benefits package

Job summary

Aptean is seeking a Marketing Operations Analyst in Alpharetta, GA to join the RevOps team. You will own ABM platforms and processes, helping North America and International teams execute both broad awareness campaigns and targeted account-based programs.

The role focuses on configuring ABM tools like 6sense and Salesforce, maintaining data quality, building campaign workflows, and delivering performance insights.

Qualifications

• 2–4 years of ABM/Marketing Operations experience.
• Experience with ABM platforms is essential.
• Understanding full-funnel marketing and revenue operations.
• Attention to data quality and reporting.
• Collaborative cross-functional mindset.

Responsibilities

• Configure and optimize ABM platforms and processes.
• Design and implement campaign workflows across channels.
• Maintain data quality and audience segments.
• Produce performance reports and insights.
• Explore AI-driven tools to improve operations.
• Provide regional marketing platform support.

Skills

ABM experience

Marketing Operations

Data analysis

Campaign reporting

Cross-functional collaboration

Tools

6sense

Salesforce

Job description

Aptean is seeking a Marketing Operations Analyst in Alpharetta, GA to join the RevOps team. You will own ABM platforms and processes, helping North America and International teams execute both broad awareness campaigns and targeted account-based programs.

The role focuses on configuring ABM tools like 6sense and Salesforce, maintaining data quality, building campaign workflows, and delivering performance insights.