Marketing Operations Manager - ABM Orchestration

RevOps Report; Alpharetta (GA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Aptean offers competitive pay androb ​

Job summary

RevOps Report is seeking a Marketing Operations Manager in Alpharetta, GA to lead the ABM architecture and orchestration across 1:Many, 1:Few, and 1:1 programs. You will bridge revenue tech, regional marketing, and sales, turning signals and intent into coordinated, full-funnel GTM campaigns.

The role requires deep ABM and RevOps expertise, with a focus on governance, platform administration, and AI-enabled improvements to drive pipeline and expansion.

Qualifications

• 5+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or a closely related field
• Deep hands-on expertise with 6sense, including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration
• Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions, with strong command of how to sequence tactics by account tier and journey stage
• Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)
• Experience designing and governing account segmentation models, including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards
• Demonstrated experience working cross-functionally at a senior level, influencing and enabling Sales, Marketing, MoPs, Digital, and RevOps teams without owning their strategy; able to drive adoption and alignment through expertise and credibility rather than authority
• Strong command of marketing automation and integration architecture, understanding how signals flow between platforms and how to configure trigger logic that connects intent data to action
• Familiarity with AI applications in ABM and demand gen, including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation
• Deep understanding of orchestration governance, including how to design and enforce trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards that maintain system integrity across regions and program tiers
• Excellent analytical and problem-solving skills with a data-driven, systems-thinking mindset; comfortable moving between strategic architecture and technical configuration
• Strong communicator who can translate complex technical concepts and platform logic into clear, actionable language for marketing leaders, sales stakeholders, and executive audiences
• Familiarity with Optimizely, CDP platforms, and how they connect into the broader ABM and demand gen ecosystem is a plus
• Familiarity with pipeline attribution and ABM reporting frameworks, understanding how tactic-level activity connects to account progression and revenue outcomes is a plus

Responsibilities

• Define and govern full-funnel orchestration model across 1:Many, 1:Few, and 1:1 motions, translating ICP criteria into 6sense segmentation logic
• Own the account journey framework and governance standards with regional leads, maintaining stage progression criteria and hygiene
• Support reporting and performance visibility by tagging tactic activity and account progression data within the CoE framework
• Champion AI-driven capabilities to improve signal processing, personalization at scale, and orchestration efficiency
• Serve as the strategic ABM authority, advising leadership on architecture decisions and roadmap

Skills

ABM

Revenue Operations

Marketing Operations

ABM orchestration

Cross-functional collaboration

AI applications in ABM

Data-driven analytics

Tools

6sense

Salesforce

Marketo (MAP)

Outreach

Salesloft

Groove

ZoomInfo

Clay

RingLead

LinkedIn Ads

Job description

Overview

About This Role

We’re looking for a Marketing Operations Manager for our office Alpharetta, GA. The position is fulltime. You'll join an outstanding RevOps team at the center of our go\-to\-market motion. About the Role This is a senior, high-impact role for a technically deep and strategically sharp ABM leader who can design, own, and continuously evolve the architecture behind our account\-based and targeted demand generation programs. You will be the connective tissue between our revenue technology stack, our regional marketing teams, and our sales motion, turning signals, data, and intent into coordinated, full\-funnel GTM programs that move accounts from awareness to pipeline to expansion.

You will own the ABM technology ecosystem, with 6sense at the center, and be responsible for the orchestration logic that drives how we engage accounts across 1:Many, 1:Few, and 1:1 motions. This is not a campaign execution role. This is the role that builds the engine that makes campaigns smarter, faster, and more impactful.

You’ll work directly with regional marketing leads, field marketers, Sales leadership, MoPs, and Digital to define standards, govern the platform, and continuously raise the ceiling on what our ABM programs can do. Critically, you'll be a close partner to the ABM experts embedded within each regional team, ensuring the architecture, tooling, and orchestration logic fully supports and amplifies what they're building in market.

Key Responsibilities

• Define and govern the full\-funnel orchestration model — lead the design of how intent signals, account journey stages, and buying committee activity trigger coordinated actions across paid, owned, email, sales outreach, and direct channels, spanning 1:Many, 1:Few, and 1:1 program motions, and translate ICP criteria and tier classifications from regional and product marketing teams into platform-level segmentation logic within 6sense and connected tools
• Own the account journey framework and governance standards — in close partnership with regional leads, define and maintain stage progression criteria, trigger logic, naming conventions, campaign hygiene standards, and segmentation guardrails that ensure the system operates with integrity across all regions and program tiers
• Support reporting and performance visibility — ensure all tactic activity and account progression data is properly tagged and flowing into the CoE reporting framework; partner with regional leads and marketing leadership to surface insights that inform program decisions without owning the reporting strategy itself
• Champion and advance AI\-driven capabilities — actively leverage AI and automation to improve signal processing, personalization at scale, audience segmentation, and orchestration efficiency, and continuously push the boundaries of what the revenue funnel can do by identifying and embedding emerging AI innovations into day-to-day program architecture
• Serve as the strategic ABM authority — act as the senior subject matter expert and internal consultant on ABM best practices, platform capabilities, and orchestration strategy; provide direct input to senior and executive leadership on architecture decisions and roadmap

About You

5\+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or a closely related field

• Deep hands-on expertise with 6sense, including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration
• Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions, with strong command of how to sequence tactics by account tier and journey stage
• Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)
• Experience designing and governing account segmentation models, including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards
• Demonstrated experience working cross-functionally at a senior level, influencing and enabling Sales, Marketing, MoPs, Digital, and RevOps teams without owning their strategy; able to drive adoption and alignment through expertise and credibility rather than authority
• Strong command of marketing automation and integration architecture, understanding how signals flow between platforms and how to configure trigger logic that connects intent data to action
• Familiarity with AI applications in ABM and demand gen, including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation
• Deep understanding of orchestration governance, including how to design and enforce trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards that maintain system integrity across regions and program tiers
• Excellent analytical and problem\-solving skills with a data\-driven, systems\-thinking mindset; comfortable moving between strategic architecture and technical configuration
• Strong communicator who can translate complex technical concepts and platform logic into clear, actionable language for marketing leaders, sales stakeholders, and executive audiences
• Familiarity with Optimizely, CDP platforms, and how they connect into the broader ABM and demand gen ecosystem is a plus
• Familiarity with pipeline attribution and ABM reporting frameworks, understanding how tactic-level activity connects to account progression and revenue outcomes is a plus

What’s in it for you?

• Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.