Marketing Operations Analyst

RevOps Report; Alpharetta (GA); On-site; USD 70,000 - 100,000; Full time

Job summary

Aptean is seeking a Marketing Operations Analyst for our Alpharetta, GA office. The role focuses on managing ABM platforms and optimizing ABM campaigns, enabling North America and International teams to execute both broad awareness and targeted programs.

You will own day-to-day ABM configuration, collaborate with marketing and sales, ensure data integrity, and explore AI-driven features to improve efficiency and effectiveness in campaigns.

Qualifications

• 2-4 years of ABM, Marketing Operations, or Revenue Operations experience.
• ABM platforms experience is essential.
• Strong data hygiene, segmentation, and reporting capabilities.

Responsibilities

• Configure and support ABM platforms (6sense, Salesforce).
• Design campaign workflows to orchestrate multi-channel campaigns.
• Maintain data quality across accounts and audiences.
• Drive performance reporting and insights for campaigns.
• Support regional teams across North America and International markets.

Skills

ABM experience

Marketing Operations

Revenue Operations

Data hygiene

Tools

6sense

Salesforce

Job description

Overview

About This Role We’re looking for a Marketing Operations Analyst for our office Alpharetta, GA. The position is fulltime. You'll join an outstanding RevOps team at the center of our go-to-market motion. About the Role Are you passionate about marketing technology and want to make an immediate impact? We're looking for a Marketing Operations Analyst to manage the platforms and processes that power our Account Based Marketing (ABM) campaigns. If you have ABM experience and want to work at the center of how modern marketing gets executed, this role is for you. You'll own the day-to-day configuration and optimization of our ABM platforms and processes, working closely with regional marketing teams across North America and International markets. You'll be the operational backbone that enables them to execute both broad awareness campaigns and highly targeted account-based programs.

Key Responsibilities

• Configure and support ABM platforms — Manage the daily setup and optimization of 6sense, Salesforce, and connected marketing tools
• Design campaign workflows — Build workflows and triggers that orchestrate campaigns across email, paid media, and sales channels
• Maintain data quality — Create and manage account and audience segments; ensure data accuracy across all platforms
• Drive performance reporting — Organize campaign data and support the creation of performance reports and insights
• Explore emerging technology — Test and evaluate new AI-driven and automation capabilities to improve operations
• Support regional teams — Provide responsive platform support and troubleshooting to marketing teams across North America and International regions

About You

• 2-4 years of professional experience in Account Based Marketing (ABM), Marketing Operations, or Revenue Operations
• Experience with ABM platforms — this is essential
• Understanding of full-funnel marketing, account-based strategies, and how revenue operations supports the customer journey
• Strong attention to detail with excellent data hygiene discipline
• Comfort working with data, segmentation, and reporting
• Collaborative and proactive approach to working cross-functionally with marketing and sales teams
• Self-motivated mindset, curiosity about emerging technologies, and eagerness to learn and grow in marketing operations

What’s in it for you?

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.

About Aptean

At Aptean, our mission is to solve tomorrow’s unique challenges today with unrivaled, purpose-built software and superior customer experiences from people who care. Aptean is a global provider of mission-critical, industry-specific software solutions. Aptean’s purpose-built ERP and supply chain management solutions help address the unique challenges facing process and discrete manufacturers, distributors and other focused organizations. Aptean’s compliance solutions are built for companies serving specific markets such as finance, healthcare, biotech and pharmaceuticals, over 10,000 highly specialized organizations in more than 20 industries and 80 countries rely on Aptean to streamline their everyday operations.

“At Aptean, our global and diverse employee base is our greatest asset. It is through embracing and understanding our differences that we are able to harness our individual power to maximize the success of our customers, our employees and our company.” – TVN Reddy

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.