ABM & Digital Demand Marketing Leader

Aptean; Alpharetta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

Aptean is seeking a Digital & ABM Marketing Manager in Alpharetta, GA, to drive ownership of ABM and digital demand generation strategies. This role involves leading 6sense platform initiatives, orchestrating marketing campaigns, and collaborating with Sales for effective outreach.

The ideal candidate has strong experience in ABM, digital marketing, and must be detail-oriented with project management skills. Join us to embrace diversity and help transform our clients' businesses.

Qualifications

• Proven experience in Account-Based Marketing (ABM) and digital demand generation.
• Hands-on experience with 6sense or similar ABM platforms.
• Strong understanding of CRM and MAP platforms including Salesforce.
• Ability to analyze full-funnel performance metrics.

Responsibilities

• Lead the strategy and execution of ABM programs.
• Orchestrate integrated marketing campaigns across multiple channels.
• Leverage analytics to measure engagement and campaign ROI.
• Manage performance, budgets, and ROI with a focus on efficiency.

Skills

Account-Based Marketing

Digital demand generation

CRM platforms

Multi-channel marketing

Data analysis

Collaboration skills

Tools

6sense

Salesforce

Job description

Aptean is seeking a Digital & ABM Marketing Manager in Alpharetta, GA, to drive ownership of ABM and digital demand generation strategies. This role involves leading 6sense platform initiatives, orchestrating marketing campaigns, and collaborating with Sales for effective outreach.

The ideal candidate has strong experience in ABM, digital marketing, and must be detail-oriented with project management skills. Join us to embrace diversity and help transform our clients' businesses.