ABM Marketing Manager

Aptean; Alpharetta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

Aptean is seeking a Digital & ABM Marketing Manager in Alpharetta, GA, to drive ownership of ABM and digital demand generation strategies. This role involves leading 6sense platform initiatives, orchestrating marketing campaigns, and collaborating with Sales for effective outreach.

The ideal candidate has strong experience in ABM, digital marketing, and must be detail-oriented with project management skills. Join us to embrace diversity and help transform our clients' businesses.

Qualifications

• Proven experience in Account-Based Marketing (ABM) and digital demand generation.
• Hands-on experience with 6sense or similar ABM platforms.
• Strong understanding of CRM and MAP platforms including Salesforce.
• Ability to analyze full-funnel performance metrics.

Responsibilities

• Lead the strategy and execution of ABM programs.
• Orchestrate integrated marketing campaigns across multiple channels.
• Leverage analytics to measure engagement and campaign ROI.
• Manage performance, budgets, and ROI with a focus on efficiency.

Skills

Account-Based Marketing

Digital demand generation

CRM platforms

Multi-channel marketing

Data analysis

Collaboration skills

Tools

6sense

Salesforce

Job description

Overview

Job Title: Digital & ABM Marketing Manager

Location: Alpharetta, GA

Aptean is changing. Our ERP solutions are transforming a huge range of global businesses, from food producers to manufacturers. In a world of generic enterprise software, we provide targeted solutions that bring together the very best technology and drive greater results. With over 3000 employees, 50 different products and a global client base, there’s no better time to advance your career at Aptean.

Are you ready for what’s next, now? We are! If being part of a dynamic, high growth organization excites you and you are a Digital & ABM Marketing Manager eager to learn and grow, this opportunity is for you. Our fast-paced, global Marketing team is looking for someone who can take ownership of our ABM and digital demand generation engine and drive measurable pipeline impact.

About the role

• ABM Platform Ownership: Lead the strategy, execution, and ongoing optimization of 6sense to drive account engagement and pipeline growth
• Campaign Execution: Orchestrate integrated ABM programs across digital advertising, email, direct mail, events, and sales outreach
• Data & Analytics: Leverage 6sense insights and other analytics tools to measure engagement, pipeline influence, and campaign ROI
• Sales Alignment: Partner with Sales to prioritize in-market accounts and align outreach with buying signals
• Technology & Integration: Ensure seamless integration between 6sense, CRM, and MAP systems with accurate data flow
• Continuous Optimization: Test new tactics, messaging, and platform capabilities to improve performance and efficiency
• Own and manage the end-to-end ABM go-to-market strategy across key target accounts
• Serve as the primary owner and expert of the 6sense platform, driving adoption, best practices, and internal enablement
• Build and optimize audience segmentation using intent data, firmographics, and buying stage signals
• Execute multi-channel ABM campaigns across platforms like 6sense, LinkedIn, Google, email, and events
• Partner closely with Field Marketing and Sales to prioritize target accounts and align outreach strategies
• Design and deploy account-specific messaging and content strategies to increase engagement and conversion
• Orchestrate full-funnel ABM programs spanning digital and non-digital channels
• Collaborate cross-functionally with Marketing Ops to ensure proper tracking, attribution, and data integrity
• Provide actionable insights to Sales including account scoring, intent signals, and engagement trends
• Manage campaign performance, budgets, and ROI with a strong focus on pipeline impact and efficiency
• Continuously test, analyze, and optimize campaigns using 6sense analytics and other BI tools
• Stay current on ABM trends, intent data strategies, and platform enhancements to improve performance

About you

• Proven experience in Account-Based Marketing (ABM) and digital demand generation
• Hands‑on experience with 6sense or similar ABM platforms (e.g., Demandbase, Terminus)
• Strong understanding of CRM and MAP platforms, including Salesforce
• Experience building and executing multi‑channel marketing campaigns
• Ability to analyze full‑funnel performance metrics and optimize based on data insights
• Strong collaboration skills with Sales, Field Marketing, and Marketing Operations teams
• Familiarity with intent data, account segmentation, and ABM strategy development
• Detail‑oriented with strong project management and execution capabilities

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability, age, status as a protected veteran or any other group status protected by law. Celebrating our diverse experiences, opinions and beliefs allows us to embrace what makes us unique and to use this as an asset in bringing innovative solutions to our customer base.