Senior ABM Marketing Operations Lead

RevOps Report; Alpharetta (GA); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Aptean offers competitive pay androb ​

Job summary

RevOps Report is seeking a Marketing Operations Manager in Alpharetta, GA to lead the ABM architecture and orchestration across 1:Many, 1:Few, and 1:1 programs. You will bridge revenue tech, regional marketing, and sales, turning signals and intent into coordinated, full-funnel GTM campaigns.

The role requires deep ABM and RevOps expertise, with a focus on governance, platform administration, and AI-enabled improvements to drive pipeline and expansion.

Qualifications

• 5+ years of professional experience in ABM, Revenue Operations, Marketing Operations, or a closely related field
• Deep hands-on expertise with 6sense, including segment building, campaign orchestration, intent data modeling, buying stage configuration, and platform administration
• Proven ability to architect multi-tactic, full-funnel ABM programs across 1:Many, 1:Few, and 1:1 motions, with strong command of how to sequence tactics by account tier and journey stage
• Strong working knowledge of the broader revenue tech stack: Salesforce (CRM), Marketo or equivalent MAP, sales engagement platforms (Outreach, Salesloft, Groove), data enrichment tools (ZoomInfo, Clay, RingLead), and digital channels (LinkedIn Ads, display)
• Experience designing and governing account segmentation models, including ICP definition, tiering logic, firmographic/technographic/intent criteria, and data hygiene standards
• Demonstrated experience working cross-functionally at a senior level, influencing and enabling Sales, Marketing, MoPs, Digital, and RevOps teams without owning their strategy; able to drive adoption and alignment through expertise and credibility rather than authority
• Strong command of marketing automation and integration architecture, understanding how signals flow between platforms and how to configure trigger logic that connects intent data to action
• Familiarity with AI applications in ABM and demand gen, including predictive scoring, dynamic audience segmentation, personalization at scale, and workflow automation
• Deep understanding of orchestration governance, including how to design and enforce trigger logic, journey stage progression rules, segmentation guardrails, naming conventions, and campaign hygiene standards that maintain system integrity across regions and program tiers
• Excellent analytical and problem-solving skills with a data-driven, systems-thinking mindset; comfortable moving between strategic architecture and technical configuration
• Strong communicator who can translate complex technical concepts and platform logic into clear, actionable language for marketing leaders, sales stakeholders, and executive audiences
• Familiarity with Optimizely, CDP platforms, and how they connect into the broader ABM and demand gen ecosystem is a plus
• Familiarity with pipeline attribution and ABM reporting frameworks, understanding how tactic-level activity connects to account progression and revenue outcomes is a plus

Responsibilities

• Define and govern full-funnel orchestration model across 1:Many, 1:Few, and 1:1 motions, translating ICP criteria into 6sense segmentation logic
• Own the account journey framework and governance standards with regional leads, maintaining stage progression criteria and hygiene
• Support reporting and performance visibility by tagging tactic activity and account progression data within the CoE framework
• Champion AI-driven capabilities to improve signal processing, personalization at scale, and orchestration efficiency
• Serve as the strategic ABM authority, advising leadership on architecture decisions and roadmap

Skills

ABM

Revenue Operations

Marketing Operations

ABM orchestration

Cross-functional collaboration

AI applications in ABM

Data-driven analytics

Tools

6sense

Salesforce

Marketo (MAP)

Outreach

Salesloft

Groove

ZoomInfo

Clay

RingLead

LinkedIn Ads

Job description

RevOps Report is seeking a Marketing Operations Manager in Alpharetta, GA to lead the ABM architecture and orchestration across 1:Many, 1:Few, and 1:1 programs. You will bridge revenue tech, regional marketing, and sales, turning signals and intent into coordinated, full-funnel GTM campaigns.

The role requires deep ABM and RevOps expertise, with a focus on governance, platform administration, and AI-enabled improvements to drive pipeline and expansion.