Marketing Operations Analyst

Aptean; Alpharetta (GA); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive pay

Robust benefits package

Job summary

Aptean is seeking a Marketing Operations Analyst in Alpharetta, GA to join the RevOps team. You will own ABM platforms and processes, helping North America and International teams execute both broad awareness campaigns and targeted account-based programs.

The role focuses on configuring ABM tools like 6sense and Salesforce, maintaining data quality, building campaign workflows, and delivering performance insights.

Qualifications

• 2–4 years of ABM/Marketing Operations experience.
• Experience with ABM platforms is essential.
• Understanding full-funnel marketing and revenue operations.
• Attention to data quality and reporting.
• Collaborative cross-functional mindset.

Responsibilities

• Configure and optimize ABM platforms and processes.
• Design and implement campaign workflows across channels.
• Maintain data quality and audience segments.
• Produce performance reports and insights.
• Explore AI-driven tools to improve operations.
• Provide regional marketing platform support.

Skills

ABM experience

Marketing Operations

Data analysis

Campaign reporting

Cross-functional collaboration

Tools

6sense

Salesforce

Job description

Overview

We’re looking for a Marketing Operations Analyst for our office Alpharetta, GA. The position is fulltime. You’ll join an outstanding RevOps team at the center of our go-to-market motion.

About the Role

Are you passionate about marketing technology and want to make an immediate impact?

We’re looking for a Marketing Operations Analyst to manage the platforms and processes that power our Account Based Marketing (ABM) campaigns. If you have ABM experience and want to work at the center of how modern marketing gets executed, this role is for you.

You’ll own the day-to-day configuration and optimization of our ABM platforms and processes, working closely with regional marketing teams across North America and International markets. You’ll be the operational backbone that enables them to execute both broad awareness campaigns and highly targeted account-based programs.

Key Responsibilities

• Configure and support ABM platforms — Manage the daily setup and optimization of 6sense, Salesforce, and connected marketing tools
• Design campaign workflows — Build workflows and triggers that orchestrate campaigns across email, paid media, and sales channels
• Maintain data quality — Create and manage account and audience segments; ensure data accuracy across all platforms
• Drive performance reporting — Organize campaign data and support the creation of performance reports and insights
• Explore emerging technology — Test and evaluate new AI-driven and automation capabilities to improve operations
• Support regional teams — Provide responsive platform support and troubleshooting to marketing teams across North America and International regions

About You

• 2-4 years of professional experience in Account Based Marketing (ABM), Marketing Operations, or Revenue Operations
• Experience with ABM platforms — this is essential
• Understanding of full-funnel marketing, account-based strategies, and how revenue operations supports the customer journey
• Strong attention to detail with excellent data hygiene discipline
• Comfort working with data, segmentation, and reporting
• Collaborative and proactive approach to working cross-functionally with marketing and sales teams
• Self‑motivated mindset, curiosity about emerging technologies, and eagerness to learn and grow in marketing operations

What’s in it for you?

Aptean offers competitive pay and robust benefit plans along with the opportunity to grow your career in a fast-paced, flexible and casual environment, an outstanding opportunity for career development and growth.

Diversity & Inclusion

Aptean pledges to promote a company culture where diversity, equity and inclusion are central. We are committed to applying this principle as we interact with our customers, build our teams, cultivate our leaders and shape a company in which any employee can succeed, regardless of race, color, sex, national origin, sexuality and gender identity, religion, disability or age.