Marketer, ABM

Thomson Reuters; Frisco (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Flexibility & work-life balance

Career development

Competitive benefits

Culture

Social impact

Job summary

Thomson Reuters is seeking a well-organized Marketer, ABM (Field Marketing) to plan, execute, and optimize ABM programs that drive prioritized accounts and pipeline. You will collaborate with Sales, Strategy, and centralized marketing to activate tactics and measure impact.

The role focuses on operating ABM programs end-to-end, coordinating timelines, budgets, and approvals, while leveraging marketing tech to personalize and track initiatives across multi-channel plays.

Qualifications

• Bachelor's degree in marketing or a related field or equivalent experience.
• 2-4 years of experience in B2B marketing—ABM, demand generation, field marketing, or lifecycle/expansion for cloud-based software or services.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to deploy and measure integrated campaigns.
• Strong project management and communication skills with multi-workstream coordination.

Responsibilities

• Support planning and execution of ABM programs engaging prioritized accounts and buying groups.
• Partner with Sales and Strategy to align on account goals, personas, engagement plays, and success criteria.
• Operationalize ABM plays by coordinating with centralized marketing teams and Sales.

Skills

ABM

B2B marketing

Marketing automation

CRM

Project management

Communication

Travel 5-10%

Education

Bachelor's degree in marketing or related field

Tools

Workfront

Anaplan

6sense

CRM platforms

Job description

Job Description

We're looking to hire a well-organized, highly collaborative Marketer - Account-Based Marketing (ABM) who is passionate about creating personalized, high-impact experiences for priority accounts and supporting measurable pipeline impact. This role sits within the Demand Activation - Field Marketing and ABM team and supports the planning, execution, and optimization of ABM programs, partnering closely with Sales, Strategy, Campaign Planning, and centralized marketing teams.

You'll support the operational excellence behind ABM: account planning support, program coordination, stakeholder alignment, timelines/deliverables, vendor/agency coordination, budget tracking, measurement/reporting, and continuous optimization.

Our ideal candidate is passionate about best-in-class customer experiences and enjoys helping build repeatable ABM processes that scale. Attention to detail, project management, communication, and comfort in fast-paced environments are must-haves-along with strong collaboration skills and the drive to keep cross-functional teams moving toward shared account outcomes.

We are amidst a change in how Thomson Reuters goes to market-moving faster, asking harder questions, and holding ourselves accountable for best-in-class customer experiences. We put the customer at the center of everything we do.

Details matter. If you love translating insights into coordinated programs that Sales use and can bring structure to ambiguity, this role is for you. You should enjoy partnering with marketing and sales colleagues to identify where we can innovate, reduce friction in the buyer journey, and drive deeper engagement inside a well-established customer base. You're energized by experimentation, can pivot when priorities change, and thrive as a high-accountability self-starter who contributes to team momentum.

Key Responsibilities

• Support the planning and execution of creative, modern ABM programs that engage prioritized accounts and buying groups.
• Partner with Sales and Strategy to help align on account goals, target personas, engagement plays, and success criteria.
• Help operationalize account-based plays by coordinating with centralized marketing teams and Sales to activate the right mix of tactics.
• Support program management from end to end: timelines, deliverables, stakeholder coordination, approvals, budget tracking, vendor/agency coordination, and post-program follow-through.
• Coordinate lead/account workflows with Sales, ensuring ABM engagement is captured, routed, and actioned.
• Help orchestrate integrated channel tactics - including events, gifting, paid media, and email - in support of account-based plays.
• Support measurement and reporting of ABM performance in partnership with marketing insights, helping turn insights into optimizations.
• Leverage marketing technology and data to target, personalize, and track ABM programs.
• Track lead flow to help ensure the appropriate sales channels are following up on marketing tactics in a timely manner.
• Support the standardization and improvement of ABM processes using templates and best practices.
• Bring fresh ideas to help differentiate the Thomson Reuters brand.

Required Qualifications

You're a fit for the role of Marketer, ABM (Field Marketing) if you have:

• Bachelor's degree in marketing or a related field, or equivalent experience.
• 2-4 years of experience in B2B marketing - ABM, demand generation, field marketing, or lifecycle/expansion marketing for cloud-based software and/or business service providers.
• Experience supporting Sales through account planning, stakeholder alignment, follow-up motions, and opportunity support.
• Comfort using marketing technology to help deploy and measure integrated campaigns.
• Strong project management and communication skills - able to manage multiple workstreams, track dependencies, and deliver on time.
• A customer-first mindset with a bias toward practical, high-quality experiences that Sales and customers value.
• A self-starter attitude that thrives in a fast-paced, collaborative environment and can adapt to shifting priorities.
• Ability to build strong relationships across functions - marketing, sales, operations, and insights/analytics.
• Familiarity with modern B2B best practices for integrated, multi-channel programs (digital + field) and how they map to pipeline creation and acceleration.
• Proficiency in Microsoft Office and related productivity tools.
• Ability to travel to key events, approximately 5% - 10%

Preferred Qualifications

• Experience with platforms such as Workfront or Anaplan
• Marketing Automation, CRM, digital analytics, webinar/events tools; ABM/intent platforms such as 6sense

#LI-TV1

Replacement: This position is open due to an existing vacancy to support our evolving business needs.

What's in it For You?

• Hybrid Work Model: We've adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our values: Obsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and