ABM & Events Field Marketing Manager

Hitrust; Frisco (TX); On-site; USD 85,000 - 115,000; Full time

Job summary

HITRUST is seeking a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. This role manages programs from executive dinners and roundtables to webinars, customer programs, industry conferences, and large trade shows.

The successful candidate will apply ABM and demand generation principles, use data to measure program effectiveness, and collaborate across marketing and sales to maximize impact.

Qualifications

• 3–5 years of B2B marketing with hands-on field marketing, events, and campaigns.
• Experience planning B2B events from planning through onsite execution and follow-up.
• Hands-on Salesforce campaigns, reporting, and basic pipeline analysis.

Responsibilities

• Plan and execute HITRUST field marketing programs, including conferences, sponsorships, trade shows, dinners and webinars.
• Partner with Marketing and Sales to define target audiences, accounts, personas, objectives, and success metrics.
• Coordinate pre-event planning including briefs, attendee research, invitations, and seller readiness.
• Manage event logistics from planning to onsite execution, including sponsorships, vendors, and booths.
• Represent HITRUST onsite and ensure a well-organized experience for all attendees.
• Coordinate post-event follow-up with Sales and Marketing and capture next actions.
• Create and maintain Salesforce Campaigns and reporting to track engagement, meetings, and pipeline.
• Use HubSpot and ABM tools like 6sense to support program execution and audience development.
• Measure program performance and advise on future investments.

Skills

Field marketing

B2B marketing

Event planning

Demand generation

ABM

Sales collaboration

Project management

Analytics

Communication

Travel 30-35%

Tools

Salesforce

Campaigns

HubSpot

6sense

Job description

HITRUST is seeking a hands-on Field Marketing Manager to plan and execute field marketing programs that engage priority accounts, support Sales, and drive pipeline growth. This role manages programs from executive dinners and roundtables to webinars, customer programs, industry conferences, and large trade shows.

The successful candidate will apply ABM and demand generation principles, use data to measure program effectiveness, and collaborate across marketing and sales to maximize impact.