ABM Manager: 1:1 Programs for Fortune 100 Accounts

Gradial; Seattle (WA); On-site; USD 145,000 - 165,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity awards

Medical, dental & vision

401k plan

Unlimited PTO

Seattle HQ office with amenities

Job summary

Gradial, Seattle-based marketing operations software, is hiring its first Account-Based Marketing Manager to define how we win, expand and deepen relationships with strategic accounts. You will own 1:1 and ABM programs, working directly with Sales to turn account insight into engagement, meetings and pipeline.

This hands-on IC role lets you set the strategy, build programs, write messaging, orchestrate channels and measure results with high ownership and impact.

Qualifications

• Minimum 6+ years in B2B marketing with 3+ years running ABM programs for named target accounts.
• Proven ability to partner with enterprise sales and align around shared priorities.
• Strong writing, content development and messaging for specific accounts and buying contexts.
• Excellent analytics to connect engagement to pipeline and communicate results to leadership.
• Hands-on experience with ABM and intent platforms; familiarity with AI tools in marketing.

Responsibilities

• Build and run 1:1 ABM programs for high-value accounts, including personalized content and executive outreach.
• Develop scalable ABM programs for account clusters with tailored messaging and offers.
• Own account selection, tiering, and target lists in collaboration with Sales and leadership.
• Map buying committees and priorities; orchestrate coordinated account plays across channels.
• Lead account planning with AEs and SDRs, and set follow-up strategies for active programs.
• Lead interlocks with Sales to review engagement, signals, and next actions.
• Create enablement assets like briefs, talk tracks and sequences for sellers.
• Manage executive field programs (dinners, roundtables, VIP experiences) to drive opportunities.
• Instrument and measure ABM end-to-end: engagement scoring, intent signals, pipeline impact.
• Test, refine and scale messaging, offers, channels, and account tiers; leverage AI tools for personalization.

Job description

Gradial, Seattle-based marketing operations software, is hiring its first Account-Based Marketing Manager to define how we win, expand and deepen relationships with strategic accounts. You will own 1:1 and ABM programs, working directly with Sales to turn account insight into engagement, meetings and pipeline.

This hands-on IC role lets you set the strategy, build programs, write messaging, orchestrate channels and measure results with high ownership and impact.