Demand Generation Architect: ABM Campaigns & Pipeline

Eptura; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health, Dental, Vision & Pet Insurance

Company HSA Contribution

401K with company match

Flexible PTO

Job summary

Eptura in Atlanta is seeking a Demand Generation Specialist to drive multi‑channel campaigns and ABM programs that create pipeline and revenue. You will own campaign execution, measurement, and optimization across email, webinars, digital ads, events, and content syndication, partnering with sales and marketing teams to scale impact.

The role requires hands‑on execution, strong project management, and data‑driven decision making in a fast‑paced B2B environment.

Qualifications

• 2-5 years of experience in demand generation, digital marketing, campaign management, or related B2B marketing roles.
• Experience supporting Account-Based Marketing (ABM) programs.
• Experience executing multi-channel marketing campaigns.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Comfortable with marketing analytics, reporting, and performance measurement.

Responsibilities

• Execute integrated demand generation campaigns designed to generate pipeline and accelerate revenue growth.
• Coordinate campaign deliverables across digital, content, product marketing, sales, and operations.
• Manage campaign timelines, asset creation, approvals, and launch schedules.
• Support email, post-event, paid media, and nurture programs.
• Ensure campaigns are executed accurately and on time across marketing channels.
• Support ABM planning, execution, and optimization.
• Collaborate with revenue operations and sales leadership to align ABM with pipeline goals.
• Track campaign performance and report on key metrics such as engagement and ROI.
• Provide regular reporting and recommendations to marketing leadership.

Skills

Demand generation

ABM programs

Multi-channel campaigns

Project management

Analytics & reporting

Communication skills

Fast-paced environment

Tools

Marketo

HubSpot

Salesforce

6sense/Demandbase/Terminus

Job description

Eptura in Atlanta is seeking a Demand Generation Specialist to drive multi‑channel campaigns and ABM programs that create pipeline and revenue. You will own campaign execution, measurement, and optimization across email, webinars, digital ads, events, and content syndication, partnering with sales and marketing teams to scale impact.

The role requires hands‑on execution, strong project management, and data‑driven decision making in a fast‑paced B2B environment.