ABM Campaigns Lead - End-to-End Program Delivery

Impiricus; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Impiricus in the United States is seeking a Marketing Programs Manager to own end-to-end ABM programs across workshops, industry moments, direct mail, client experiences, and tailored campaigns.

You will translate commercial priorities into executable program briefs, including audience, message, offer, channel mix, timeline and budget, and drive programs from briefing to launch with urgency, managing workbacks, vendors, production, and sales readiness.

Responsibilities

• Own end-to-end execution of assigned ABM programs across workshops, industry moments, direct mail, client experiences, and tailored campaigns.
• Translate commercial priorities into executable program briefs, including audience, message, offer, channel mix, timeline, budget, owners, and success measures.
• Drive programs from brief to launch with urgency, managing workbacks, vendors, production, logistics, Sales readiness, and follow-up.

Job description

Impiricus in the United States is seeking a Marketing Programs Manager to own end-to-end ABM programs across workshops, industry moments, direct mail, client experiences, and tailored campaigns.

You will translate commercial priorities into executable program briefs, including audience, message, offer, channel mix, timeline and budget, and drive programs from briefing to launch with urgency, managing workbacks, vendors, production, and sales readiness.