ABM Marketing Manager — Remote & High-Impact

Impiricus; Atlanta (GA); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Healthcare

HSA/FSA

Disability Insurance

Life Insurance

Flexible Time Off

Parental Leave

Remote Work Option

401(k) Match

Job summary

Impiricus is hiring a Marketing Manager, Account Based Marketing to turn commercial priorities into high‑quality ABM programs. You will own 1:1 and 1:few activations, including workshops, direct mail campaigns, client experiences, and sales-enabled programs.

You will translate priorities into briefs, manage vendors and timelines, and measure impact with a strong emphasis on CRM and marketing automation. This role supports rapid growth in a healthcare-focused, compliant environment.

Qualifications

• 3–5 years B2B marketing experience with ownership of ABM, demand generation, field marketing, events, or integrated campaigns.
• Proven ability to take a program from direction to execution with clear ties to commercial outcomes.
• Experience with enterprise-size contracts and managing multiple concurrent programs.
• Strong analytical judgment and working knowledge of CRM and marketing-automation reporting; HubSpot experience preferred.
• Excellent project management, writing, presentation, and communication skills with high ownership.
• Nice to have: experience marketing to pharmaceutical, biotech, healthcare, or health-technology audiences.

Responsibilities

• Own end-to-end ABM program execution across workshops, industry moments, direct mail, gifting, client experiences, and tailored activations.
• Translate priorities into executable briefs detailing audience, message, offer, channel mix, timeline, budget, owners and success measures.
• Drive programs from brief to launch with urgency, coordinating reviews, vendors, logistics, and follow-up.
• Create repeatable activation frameworks, templates, and processes to increase speed and maintain quality.
• Manage multiple programs concurrently, resolve blockers, and escalate decisions to keep work moving.
• Partner with Sales to translate account priorities into coordinated Marketing activations and drive next steps.
• Run day-to-day operating rhythm for campaign readiness, launch coordination, and post-launch follow-up.
• Support full lifecycle activations to create opportunities and deepen client relationships.
• Collaborate across Marketing, Sales, Creative, Client Services and Operations to move programs forward quickly.
• Track program success, evaluate ROI, and produce concise monthly readouts with learnings.
• Document plays and lessons learned to scale successful approaches.

Skills

ABM Campaigns

CRM Analytics

HubSpot

Project management

Cross-functional

Marketing automation

Demand generation

Sales alignment

Pharma marketing

Tools

CRM software

Job description

Impiricus is hiring a Marketing Manager, Account Based Marketing to turn commercial priorities into high‑quality ABM programs. You will own 1:1 and 1:few activations, including workshops, direct mail campaigns, client experiences, and sales-enabled programs.

You will translate priorities into briefs, manage vendors and timelines, and measure impact with a strong emphasis on CRM and marketing automation. This role supports rapid growth in a healthcare-focused, compliant environment.