Senior Luxury CRM Journey Lead (Omnichannel)

Beymen Group

Fatih

On-site

TRY 420,000 - 700,000

Full time

14 days+

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Job summary

Beymen Group invites you to the world of fashion, seeking a Journey Management & Communication Senior Specialist / Senior Executive to join our team. You will help build always-on journeys and omnichannel communications.

You will bring 5+ years in CRM, strong SQL, hands-on with CRM platforms, and the ability to translate customer behavior into scalable experiences. This role collaborates across Analytics, Digital, E-commerce, Stores and MarTech to connect online and offline behavior within

Qualifications

5+ years of experience in CRM, lifecycle marketing or related roles.
Strong SQL skills and hands-on data work.
Experience with CRM platforms and journey orchestration tools.
Understanding of customer lifecycle, segmentation and personalization.

Responsibilities

Build and manage always-on journeys and behavior-triggered scenarios.
Orchestrate omnichannel customer communications across email, SMS, push, and in-app.
Combine customer insights, data and marketing technology to scale experiences.
Define triggers, eligibility, timing and success metrics for journeys.
Apply test-and-learn discipline with A/B tests to optimize campaigns.
Collaborate with Analytics, Digital, E-commerce, Stores and MarTech teams.