CRM & Loyalty Lead — Hybrid, Flexible Hours

Sunglass Hut; Fatih; Hybrid; TRY 120,000 - 210,000; Full time

Benefits offered by this job

Hybrid working 50%

Flexible working hours

Birthday leave

Mental health day

First day of school leave

Employee sunglasses discount

Job summary

Sunglass Hut Turkey is seeking a CRM Specialist to drive our CRM and loyalty strategy in collaboration with local, regional and global teams.

The ideal candidate has 4–5 years of CRM, customer engagement and marketing automation experience in retail, fluent English, and a bachelor's degree; strong analytics and BI skills are a plus. The role offers 50% hybrid work and a dynamic customer-centric environment.

Qualifications

• Bachelor's degree required; Master's degree is a plus.
• 4–5 years of experience in CRM, Customer Engagement, Marketing Automation or related field.
• Proven experience in the retail industry is required.
• Strong hands-on experience managing CRM campaign calendars and multi-channel campaigns.
• Solid experience with Email Marketing, SMS, Direct Mail and Marketing Automation.
• Strong analytical and data-driven mindset, with ability to translate data into actionable insights.
• Advanced knowledge of MS Excel and PowerPoint.
• Experience with BI tools such as Tableau, Power BI or Looker.
• Experience with CRM platforms such as Salesforce, Adobe or Unica.
• Familiarity with web analytics tools such as Google Analytics, Adobe Analytics.

Responsibilities

• Manage and execute the CRM calendar across Email, SMS, Direct Mail, and campaigns.
• Coordinate with local, global, and external agency teams on planning and execution.
• Partner with Marketing, Ecommerce, Retail and Strategy teams for omnichannel initiatives.
• Support loyalty program launches and activation events including Sunglass Hut Loyalty program.
• Develop customer segments and personalized journeys across CRM touchpoints.
• Collaborate with Global CRM teams to implement segmentation and targeting workflows.
• Build and optimize CRM performance dashboards and reporting.
• Monitor campaign performance and customer feedback to improve experiences.
• Ensure data privacy compliance and opt-in management.

Skills

CRM campaigns

Fluent English

Email marketing

Power BI

Tableau

Education

Bachelor's degree

Tools

Salesforce

Power BI

Tableau

Google Analytics

Unica

Job description

Sunglass Hut Turkey is seeking a CRM Specialist to drive our CRM and loyalty strategy in collaboration with local, regional and global teams.

The ideal candidate has 4–5 years of CRM, customer engagement and marketing automation experience in retail, fluent English, and a bachelor's degree; strong analytics and BI skills are a plus. The role offers 50% hybrid work and a dynamic customer-centric environment.