VIC Segment Lead, Luxury Retail & CRM

Beymen Group; Fatih; On-site; TRY 350,000 - 520,000; Full time

Job summary

Beymen Group is seeking a VIC Segment Management Executive to drive growth across the VIC customer base and loyalty initiatives. You will translate customer insights into actionable commercial recommendations and work with CRM and Analytics teams to optimize segmentation, journeys and personalization.

You will lead end-to-end projects, coordinate with store teams to implement initiatives, and measure impact on customer experience and business results, while maintaining a proactive ownership

Qualifications

• Bachelor’s degree in Industrial Engineering, other engineering, mathematics, statistics, economics or related analytical field.
• 4–5 years of experience in growth, CRM, customer experience, segment management, business analytics, or consulting.
• Strong analytical, problem-solving, and data-interpretation skills.

Responsibilities

• Identify opportunities to grow the VIC customer base by acquiring new VIC customers, developing potential customers into higher-value segments, increasing purchase frequency and spend, improving retention and reactivation.
• Contribute to setting VIC segment and field team targets and KPIs, monitor performance and identify areas for improvement; coordinate follow-up actions with relevant teams.
• Partner with CRM and Analytics teams to analyze customer behavior, brand and category preferences, channel usage and shopping trends, translating insights into actionable commercial and customer experience recommendations.
• Analyze the end-to-end VIC customer journey across store and online channels and lead initiatives to improve consistency across touchpoints, service quality and personalization.
• Work closely with VIC Sales Management and store teams to translate customer-level opportunities into actionable initiatives and support the effective use of customer insights and product recommendations in clienteling and sales processes.
• Contribute to the development of VIC services, privileges, events and gifting initiatives, ensuring alignment with target customer groups and segment priorities; translate customer feedback into improvement opportunities.
• Manage projects end-to-end by defining scope, work plans, stakeholders and success criteria; proactively monitor dependencies and risks to ensure timely delivery.
• Evaluate the impact of implemented initiatives on customer behavior, experience and commercial performance, and communicate results and next steps through clear, concise and decision-oriented presentations.

Skills

Analytical skills

Excel

PowerPoint

Project coordination

Communication

Stakeholder management

Learning agility

Customer orientation

English proficiency

Ownership mindset

Education

Bachelor’s degree

Tools

SQL

Power BI

Tableau

Job description

Beymen Group is seeking a VIC Segment Management Executive to drive growth across the VIC customer base and loyalty initiatives. You will translate customer insights into actionable commercial recommendations and work with CRM and Analytics teams to optimize segmentation, journeys and personalization.

You will lead end-to-end projects, coordinate with store teams to implement initiatives, and measure impact on customer experience and business results, while maintaining a proactive ownership