CRM & Data Analytics Lead — Personalization & Growth

LHH; Fatih; On-site; TRY 180,000 - 280,000; Full time

Benefits offered by this job

Global exposure

International projects

Professional development

Competitive compensation

Dynamic, data-driven environment

Job summary

LHH is recruiting a CRM & Data Analytics Executive for a leading global consumer goods company. The role focuses on developing data-driven CRM strategies to boost customer engagement, retention, and lifetime value across multiple touchpoints.

You will work with marketing, sales, e-commerce, and data teams, leveraging CRM platforms, CDP and marketing automation, building segmentation models, and optimizing campaigns with A/B testing and data governance.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Engineering, or related field.
• 2–5 years in CRM, customer analytics, or digital marketing.
• Experience managing multi-channel CRM campaigns in consumer-focused environments.
• Strong lifecycle management, segmentation, personalization, and retention knowledge.
• Proficiency with CRM platforms and marketing automation.
• Excellent analytical, Excel and BI skills.
• Strong project and stakeholder management.
• Excellent communication and presentation skills.

Responsibilities

• Design and execute personalized multi-channel CRM campaigns across email, SMS, mobile applications, digital media, and other consumer touchpoints.
• Support the acquisition, integration, and activation of first-party customer data across various online and offline channels.
• Utilize CRM, Customer Data Platform (CDP), and Marketing Automation tools to deliver targeted communications and customer journeys.
• Develop customer segmentation models using behavioral, transactional, and demographic data.
• Monitor and optimize key performance metrics including customer acquisition, engagement, retention, conversion, and Customer Lifetime Value (CLV).
• Collaborate with internal stakeholders across Marketing, Sales, E-commerce, Data, and Digital teams to align CRM initiatives with business objectives.
• Manage relationships with external CRM, technology, and analytics agencies, ensuring effective project delivery and execution.
• Analyze campaign performance, generate insights, and provide recommendations for continuous improvement through A/B testing and data-driven decision making.
• Support data governance initiatives, ensuring data quality, compliance, and effective integration of multiple data sources.
• Contribute to mobile application lifecycle and customer engagement initiatives where applicable.

Skills

CRM campaigns

Customer analytics

Digital marketing

Power BI

Excel

Stakeholder mgmt

Communication

Education

Bachelor's degree

Tools

Salesforce

Marketing Automation

Job description

LHH is recruiting a CRM & Data Analytics Executive for a leading global consumer goods company. The role focuses on developing data-driven CRM strategies to boost customer engagement, retention, and lifetime value across multiple touchpoints.

You will work with marketing, sales, e-commerce, and data teams, leveraging CRM platforms, CDP and marketing automation, building segmentation models, and optimizing campaigns with A/B testing and data governance.