Senior CRM Campaigns & Journeys Leader

TEB; Fatih; On-site; TRY 400,000 - 650,000; Full time

Job summary

TEB seeks an experienced Customer Interaction (Campaign) Manager to lead CRM-driven customer journeys and campaigns. You will collaborate with Marketing, Sales, Digital, Data Analytics and IT to translate customer needs into effective journeys and measurable outcomes.

Responsibilities include owning journey design, optimizing CRM plans, and driving real-time personalization and decisioning across channels, products and segments. Leadership experience is essential.

Qualifications

• 10+ years of experience in CRM, campaign management, journey management or related areas.
• 5+ years in leadership roles with cross-functional collaboration.
• Strong knowledge of Next Best Action, personalization and journey orchestration.
• Proficient in SQL, Excel and BI tooling for decisioning insights.

Responsibilities

• Own design, orchestration and continuous improvement of customer interaction journeys across segments and channels.
• Develop CRM campaign strategies and optimize periodic CRM plans aligned with business priorities.
• Lead NBA, personalization and decisioning strategies to deliver the right interaction at the right time.
• Design real-time and event-driven journeys, activations and loyalty interactions along the lifecycle.
• Translate performance data into actionable recommendations for multiple teams.

Skills

CRM strategy

Campaign management

Real-time decisioning

Personalization

Journey orchestration

Next Best Action

Data analytics

SQL

Python

Stakeholder management

Education

Bachelor's degree

MBA

Tools

EVAM

UNICA

SAS

Qlik Sense

PowerPoint

Job description

TEB seeks an experienced Customer Interaction (Campaign) Manager to lead CRM-driven customer journeys and campaigns. You will collaborate with Marketing, Sales, Digital, Data Analytics and IT to translate customer needs into effective journeys and measurable outcomes.

Responsibilities include owning journey design, optimizing CRM plans, and driving real-time personalization and decisioning across channels, products and segments. Leadership experience is essential.