Growth Manager: CRM & Lifecycle for Urban Mobility

TikTak Kirala; Fatih; On-site; TRY 350,000 - 700,000; Full time

Benefits offered by this job

TikTak+ Budget

Holiday Budget

Stock options

Salary bonus

Mobility budget

20 days annual leave

Private health insurance

Job summary

TikTak seeks a Growth Manager to own end-to-end customer lifecycle, drive acquisition and retention, and convert data into growth initiatives. The role interfaces with Marketing, Product, and Operations to harmonize campaigns, pricing, and fleet messaging across channels.

Ideal candidates have 7–10 years in growth/CRM analytics, strong SQL skills, and proven A/B testing experience, with fluency in English and a results-driven mindset.

Qualifications

• Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or a related field.
• 7–10 years of growth, CRM, analytics, or performance marketing experience.
• Proven track record in campaign design and lifecycle marketing with measurable results.
• SQL knowledge is essential; experience with Mixpanel or Amplitude preferred.
• Hands-on with A/B testing, funnel analysis, and performance monitoring.
• Strong command of revenue, CAC, LTV, and other commercial metrics.
• Team leadership or squad management experience is a plus.
• Fluent English, written and spoken.
• Curious, data-driven, and able to prioritize in a fast-paced environment.
• Excellent stakeholder communication at all levels.

Responsibilities

• Own the customer lifecycle end to end and optimize acquisition, activation, and retention KPIs.
• Translate revenue targets into a quarterly growth roadmap and decide what to build, test or stop.
• Analyze user data to uncover growth opportunities and fund key initiatives.
• Design, launch, and measure CRM campaigns across push, in-app, email, and SMS, reporting results.
• Develop reactivation and loyalty strategies; define churn and retention KPIs.
• Run structured A/B tests on funnels and campaigns and deliver team readouts.
• Collaborate with Marcom, Product, Pricing, and Operations to align campaigns, pricing, and fleet availability.

Skills

Growth & CRM analytics

Campaign design & lifecycle marketing

SQL knowledge

A/B testing

Funnel analysis

Performance monitoring

English proficiency

Education

Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or related field

Tools

Mixpanel

Amplitude

Job description

TikTak seeks a Growth Manager to own end-to-end customer lifecycle, drive acquisition and retention, and convert data into growth initiatives. The role interfaces with Marketing, Product, and Operations to harmonize campaigns, pricing, and fleet messaging across channels.

Ideal candidates have 7–10 years in growth/CRM analytics, strong SQL skills, and proven A/B testing experience, with fluency in English and a results-driven mindset.