Growth Architect: Lifecycle & CRM Leader

TikTak; Kâğıthane; On-site; TRY 180,000 - 360,000; Full time

Benefits offered by this job

Stock Options Based On Company Align-"

Job summary

TikTak is seeking a Growth Manager to own the customer lifecycle end to end—from acquisition through activation, first rentals, repeat usage and reactivation. You will translate revenue targets into a quarterly growth roadmap and base decisions on hard data.

Collaborate with Marcom, Product, Pricing and Operations to align campaigns, pricing and fleet availability. The ideal candidate has 7–10 years in growth/CRM analytics, SQL, and hands-on A/B testing, fluent English and a track record of

Qualifications

• Bachelor's degree in Engineering, Economics, Business Administration, Statistics, or related field.
• 7–10 years in growth, CRM, analytics, or performance marketing roles.
• SQL knowledge required; experience with Mixpanel/Amplitude preferred.
• Proven track record in lifecycle marketing and campaign design.

Responsibilities

• Own the customer lifecycle end to end — acquisition, activation, first rentals, repeat usage, reactivation.
• Turn transaction and revenue targets into a quarterly growth roadmap, and decide what gets built, tested, or stopped.
• Use data to identify patterns in user behavior and translate insights into growth initiatives worth funding.
• Design, launch, and measure CRM and campaign programs across push, in-app, e-mail, and SMS, and report outcomes.
• Build reactivation and loyalty strategies for dormant users and define churn/retention KPIs.
• Run structured A/B tests on funnel steps, campaign mechanics, and product flows and report readouts.

Skills

SQL

English fluency

Analytical thinking

Lifecycle marketing

A/B testing

Education

Bachelor's degree in Engineering/Economics/Business Administration/Statistics or related field

Tools

Mixpanel

Amplitude

Job description

TikTak is seeking a Growth Manager to own the customer lifecycle end to end—from acquisition through activation, first rentals, repeat usage and reactivation. You will translate revenue targets into a quarterly growth roadmap and base decisions on hard data.

Collaborate with Marcom, Product, Pricing and Operations to align campaigns, pricing and fleet availability. The ideal candidate has 7–10 years in growth/CRM analytics, SQL, and hands-on A/B testing, fluent English and a track record of