Senior CRM Growth & Campaign Lead

Doğuş Hospitality & Retail Group; Fatih; On-site; TRY 334,800 - 558,000; Full time

Benefits offered by this job

Employee Discount

Family & Friends Days

Flexible Experience Package

Private health insurance

Flexible working model

Job summary

A leading hospitality and retail group in Turkey is seeking an experienced Executive to drive sustainable business growth through effective CRM strategies. The ideal candidate will have over 5 years of experience in data analytics and campaign management, with a strong analytical mindset and leadership skills. Responsibilities include designing customer segmentation strategies, managing the end-to-end CRM campaign lifecycle, and collaborating cross-functionally with teams to improve customer experience. A flexible working model and health insurance are included in the benefits.

Qualifications

• 5+ years of experience in CRM, Growth, Campaign Management, Data Analytics and Business Intelligence.
• Proven experience in leading projects and/or teams in a fast‑paced, data‑driven environment.
• Strong communication, leadership and stakeholder management skills.

Responsibilities

• Lead the design and evolution of customer segmentation strategies.
• Manage and optimise the full CRM campaign lifecycle.
• Collaborate closely with various teams to enhance customer acquisition.

Skills

CRM expertise

Data Analytics

Leadership

Campaign Management

SQL

Python

Analytical mindset

Stakeholder management

Proactive mindset

Education

Bachelor’s or Master’s degree in relevant fields

Tools

Joyalty platform

Job description

A leading hospitality and retail group in Turkey is seeking an experienced Executive to drive sustainable business growth through effective CRM strategies. The ideal candidate will have over 5 years of experience in data analytics and campaign management, with a strong analytical mindset and leadership skills. Responsibilities include designing customer segmentation strategies, managing the end-to-end CRM campaign lifecycle, and collaborating cross-functionally with teams to improve customer experience. A flexible working model and health insurance are included in the benefits.