CRM and Data Analytics Executive

LHH; Fatih; On-site; TRY 600,000 - 800,000; Full time

Benefits offered by this job

Global exposure

Professional development opportunities

Competitive compensation

Job summary

LHH is seeking a CRM & Data Analytics Executive to design and execute data-driven CRM strategies that boost engagement, retention, and CLV. You will leverage customer data, CDP and marketing tech to craft personalized experiences across touchpoints, collaborating with Marketing, Sales, E‑commerce, and Data teams.

The role focuses on first-party data activation, campaign optimization, and data governance, with opportunities to influence mobile engagement and lifecycle initiatives.

Qualifications

• Bachelor’s degree in a relevant field.
• 2–5 years of CRM, analytics, or digital marketing experience.
• Proven multi-channel CRM campaign management in consumer-focused environments.
• Strong lifecycle, segmentation, personalization, and retention knowledge.
• Experience with CRM platforms and marketing automation tools.

Responsibilities

• Design and execute personalized multi-channel CRM campaigns (email, SMS, apps, digital).
• Onboard and activate first-party data across online and offline channels.
• Use CRM/CDP and marketing automation to deliver targeted journeys.
• Develop customer segmentation from behavioral, transactional, and demographic data.
• Monitor KPIs: acquisition, engagement, retention, conversion, CLV; optimize via testing.
• Collaborate with Marketing, Sales, E-commerce, Data, and Digital teams to align CRM goals.
• Manage relationships with external CRM, tech, and analytics agencies for delivery.
• Analyze campaign performance and provide data-driven recommendations.
• Support data governance and data source integration initiatives.
• Contribute to mobile app lifecycle and customer engagement where applicable.

Skills

CRM

Customer analytics

Digital marketing

Marketing automation

Power BI

Excel

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Economics, Engineering, Statistics, or a related field

Tools

Salesforce

Power BI

Jira

Confluence

Marketing automation tools

Job description

We are currently recruiting for a CRM & Data Analytics Executive on behalf of a leading global company operating in the consumer goods sector.

This role is responsible for developing and executing data-driven CRM strategies that enhance customer engagement, retention, and lifetime value. The successful candidate will play a key role in leveraging customer data, marketing technologies, and analytics to create personalized customer experiences across multiple touchpoints.

Key Responsibilities

• Design and execute personalized multi-channel CRM campaigns across email, SMS, mobile applications, digital media, and other consumer touchpoints.
• Support the acquisition, integration, and activation of first-party customer data across various online and offline channels.
• Utilize CRM, Customer Data Platform (CDP), and Marketing Automation tools to deliver targeted communications and customer journeys.
• Develop customer segmentation models using behavioral, transactional, and demographic data.
• Monitor and optimize key performance metrics including customer acquisition, engagement, retention, conversion, and Customer Lifetime Value (CLV).
• Collaborate with internal stakeholders across Marketing, Sales, E-commerce, Data, and Digital teams to align CRM initiatives with business objectives.
• Manage relationships with external CRM, technology, and analytics agencies, ensuring effective project delivery and execution.
• Analyze campaign performance, generate insights, and provide recommendations for continuous improvement through A/B testing and data-driven decision making.
• Support data governance initiatives, ensuring data quality, compliance, and effective integration of multiple data sources.
• Contribute to mobile application lifecycle and customer engagement initiatives where applicable.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Engineering, Statistics, or a related field.
• 2-5 years of experience in CRM, customer analytics, digital marketing, or a related discipline.
• Proven experience managing multi-channel CRM campaigns within consumer-focused, retail, e-commerce, subscription, or similar environments.
• Strong understanding of customer lifecycle management, segmentation, personalization, and retention strategies.
• Experience working with CRM and Marketing Automation platforms.
• Excellent analytical skills with advanced proficiency in Excel; experience with Power BI or similar reporting tools is preferred.
• Strong project management and stakeholder management capabilities.
• Excellent communication and presentation skills.

Preferred Qualifications

• Experience with Salesforce or similar CRM platforms.
• Knowledge of Customer Data Platforms (CDP) and marketing technology ecosystems.
• Experience with mobile app analytics and lifecycle management.
• Familiarity with Agile methodologies and project management tools such as JIRA and Confluence.
• Experience in A/B testing, customer journey optimization, and data-driven marketing initiatives.

What Our Client Offers

• Opportunity to join a highly respected global organization.
• Exposure to international projects and cross-functional collaboration.
• Professional development and learning opportunities.Competitive compensation and benefits package.
• Dynamic, data-driven, and innovation-focused work environment.