End-to-End Campaign Lead & Analytics

Kartaca; Turkey; On-site; TRY 320,000 - 520,000; Full time

Job summary

Kartaca in Turkey is seeking a results‑driven campaign manager to lead end‑to‑end marketing campaigns across multiple channels. You will design strategies, define audiences, and model data to drive engagement and growth.

In this role you will coordinate systems integrations, manage approvals and notifications, develop communication plans, and build dashboards to report campaign performance. A detail‑oriented, structured professional with B2 level English will thrive here.

Qualifications

• Bachelor's degree in IT, computer engineering, business, marketing or related field.
• Experience in IT-supported campaign management or digital campaigns.
• Knowledge of campaign management platforms.
• Strong organizational and time management skills with the ability to manage multiple campaigns.
• Knowledge of system integrations related to campaigns.
• Strong analytical skills to track KPIs and campaign performance.
• Excellent communication and stakeholder management skills.
• Minimum B2 level of English.
• Detail-oriented, solution-focused, and able to work in a structured and well-planned manner.

Responsibilities

• Develop campaign strategies and manage end-to-end campaign processes.
• Define target audience segments and perform data modeling activities.
• Identify technical and operational requirements for campaigns.
• Design one-shot and rule-based campaign scenarios.
• Manage campaign setups and coordinating system integrations.
• Manage approval, triggering, and notification processes.
• Develop campaign communication strategies and coordinate communication channels.
• Prepare and maintain campaign-related documentation.
• Regularly monitor campaign performance and track participation, conversion, and usage metrics.
• Build funnels and identify bottlenecks within processes.
• Conduct cohort- and segment-based analyses.
• Create data sets that provide insights into products and campaigns.
• Create dashboards and reports.
• Prepare end-user usage reports.
• Report the impact of campaigns and communications by channel, time, and campaign.
• Improve campaign processes based on insights and findings.
• Share results and recommendations with relevant teams and stakeholders.

Skills

Analytical skills

Communication

Stakeholder management

Time management

Detail-oriented

Structured planning

English proficiency (B2)

Education

Bachelor's degree in Information Technologies

Bachelor's degree in Computer Engineering

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Related field

Tools

Campaign management platforms

Campaign integrations

Job description

Kartaca in Turkey is seeking a results‑driven campaign manager to lead end‑to‑end marketing campaigns across multiple channels. You will design strategies, define audiences, and model data to drive engagement and growth.

In this role you will coordinate systems integrations, manage approvals and notifications, develop communication plans, and build dashboards to report campaign performance. A detail‑oriented, structured professional with B2 level English will thrive here.