Remote CRM Specialist — Lifecycle Marketing & Braze

Roamless; Turkey; On-site; TRY 360,000 - 480,000; Full time

Benefits offered by this job

Home office budget

Learning & development budget

Flex credit

Phone number subscription

Full-time local contract

Supportive, diverse, inclusive team

Job summary

Roamless is seeking a CRM Specialist to join our growing remote team. You’ll manage campaigns and automated journeys across email, push, and in‑app messaging, focusing on lifecycle engagement and retention.

You’ll migrate campaigns to Braze, build segmentation, and collaborate with copy, design, product and data teams to drive onboarding, activation and repeat purchases while maintaining strong data‑driven workflows.

Qualifications

• 1–2 years of experience in CRM, lifecycle marketing, email marketing or a similar hands‑on role.
• Experience building automated lifecycle journeys/campaigns.
• Hands‑on experience with a marketing automation platform such as Braze (preferred), Klaviyo, or CleverTap.

Responsibilities

• Build, test, schedule and launch CRM campaigns across email, push notifications and in‑app messaging.
• Own the operational campaign process from briefing and setup through QA, launch and performance reporting.
• Support the implementation and migration of CRM campaigns, templates, customer segments and automated journeys in Braze.
• Create customer segments based on behavioural events, user attributes, engagement levels, purchase history and lifecycle stage.
• Develop automated lifecycle journeys across onboarding, activation, engagement, repeat purchase, retention, loyalty and reactivation.
• Perform detailed campaign QA, checking audiences, exclusions, journey logic, personalisation, translations, links, tracking and technical setup.
• Build and update email templates using HTML and Braze Liquid.
• Monitor CRM performance across engagement, conversion, repeat purchase, retention and unsubscribe metrics.
• Support A/B tests across audiences, messaging, timing, channels, incentives and customer journey design.
• Maintain accurate campaign calendars, documentation, naming conventions and internal processes.
• Collaborate with copy, design, product, and data teams to coordinate campaign requirements and resolve blockers.

Skills

CRM

Lifecycle Marketing

Email Marketing

Braze

Klaviyo

CleverTap

Data Analysis

Ownership

Tools

Braze

Klaviyo

CleverTap

SQL

Job description

Roamless is seeking a CRM Specialist to join our growing remote team. You’ll manage campaigns and automated journeys across email, push, and in‑app messaging, focusing on lifecycle engagement and retention.

You’ll migrate campaigns to Braze, build segmentation, and collaborate with copy, design, product and data teams to drive onboarding, activation and repeat purchases while maintaining strong data‑driven workflows.