CRM & Data Analytics Lead — Personalization & Growth

LHH; Fatih; On-site; TRY 600,000 - 800,000; Full time

Benefits offered by this job

Global exposure

Professional development opportunities

Competitive compensation

Job summary

LHH is seeking a CRM & Data Analytics Executive to design and execute data-driven CRM strategies that boost engagement, retention, and CLV. You will leverage customer data, CDP and marketing tech to craft personalized experiences across touchpoints, collaborating with Marketing, Sales, E‑commerce, and Data teams.

The role focuses on first-party data activation, campaign optimization, and data governance, with opportunities to influence mobile engagement and lifecycle initiatives.

Qualifications

• Bachelor’s degree in a relevant field.
• 2–5 years of CRM, analytics, or digital marketing experience.
• Proven multi-channel CRM campaign management in consumer-focused environments.
• Strong lifecycle, segmentation, personalization, and retention knowledge.
• Experience with CRM platforms and marketing automation tools.

Responsibilities

• Design and execute personalized multi-channel CRM campaigns (email, SMS, apps, digital).
• Onboard and activate first-party data across online and offline channels.
• Use CRM/CDP and marketing automation to deliver targeted journeys.
• Develop customer segmentation from behavioral, transactional, and demographic data.
• Monitor KPIs: acquisition, engagement, retention, conversion, CLV; optimize via testing.
• Collaborate with Marketing, Sales, E-commerce, Data, and Digital teams to align CRM goals.
• Manage relationships with external CRM, tech, and analytics agencies for delivery.
• Analyze campaign performance and provide data-driven recommendations.
• Support data governance and data source integration initiatives.
• Contribute to mobile app lifecycle and customer engagement where applicable.

Skills

CRM

Customer analytics

Digital marketing

Marketing automation

Power BI

Excel

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Economics, Engineering, Statistics, or a related field

Tools

Salesforce

Power BI

Jira

Confluence

Marketing automation tools

Job description

LHH is seeking a CRM & Data Analytics Executive to design and execute data-driven CRM strategies that boost engagement, retention, and CLV. You will leverage customer data, CDP and marketing tech to craft personalized experiences across touchpoints, collaborating with Marketing, Sales, E‑commerce, and Data teams.

The role focuses on first-party data activation, campaign optimization, and data governance, with opportunities to influence mobile engagement and lifecycle initiatives.