Customer Campaigns and Interactions Senior Manager – CRM

TEB; Fatih; On-site; TRY 400,000 - 650,000; Full time

Job summary

TEB seeks an experienced Customer Interaction (Campaign) Manager to lead CRM-driven customer journeys and campaigns. You will collaborate with Marketing, Sales, Digital, Data Analytics and IT to translate customer needs into effective journeys and measurable outcomes.

Responsibilities include owning journey design, optimizing CRM plans, and driving real-time personalization and decisioning across channels, products and segments. Leadership experience is essential.

Qualifications

• 10+ years of experience in CRM, campaign management, journey management or related areas.
• 5+ years in leadership roles with cross-functional collaboration.
• Strong knowledge of Next Best Action, personalization and journey orchestration.
• Proficient in SQL, Excel and BI tooling for decisioning insights.

Responsibilities

• Own design, orchestration and continuous improvement of customer interaction journeys across segments and channels.
• Develop CRM campaign strategies and optimize periodic CRM plans aligned with business priorities.
• Lead NBA, personalization and decisioning strategies to deliver the right interaction at the right time.
• Design real-time and event-driven journeys, activations and loyalty interactions along the lifecycle.
• Translate performance data into actionable recommendations for multiple teams.

Skills

CRM strategy

Campaign management

Real-time decisioning

Personalization

Journey orchestration

Next Best Action

Data analytics

SQL

Python

Stakeholder management

Education

Bachelor's degree

MBA

Tools

EVAM

UNICA

SAS

Qlik Sense

PowerPoint

Job description

We are looking for an experienced Customer Interaction (Campaign) Manager to lead the design, orchestration and continuous improvement of customer interactions across our bank. Develop comprehensive CRM campaign strategies and improve periodical CRM plan aligned with business objectives.

This role will own the customer interaction strategy within CRM, bringing together customer understanding, real-time decisioning, personalization, campaign management and journey orchestration to deliver the right interaction to the right customer at the right time and through the right channel.

You will work closely with Marketing, Sales, Digital, Data Analytics and IT teams to translate customer needs and business priorities into effective customer journeys and measurable outcomes.

Key Responsibilities:

• Own the design, orchestration and continuous improvement of customer interaction journeys across segments, products and channels.
• Develop CRM campaign strategies and continuously optimize the periodic CRM plan in line with customer needs, business priorities and performance.
• Lead Next Best Action (NBA), personalization and customer decisioning strategies to determine the most relevant interaction, offer or action for each customer.
• Design and manage real-time and event-driven customer journeys, customer activation, engagement and loyalty programs interactions throughout the customer lifecycle.
• Translate campaign and journey performance into actionable recommendations for Marketing, Sales, Digital, Product and Customer Service teams.
• Own and continuously improve customer decisioning and journey orchestration capabilities, working closely with Data, Analytics and IT teams.
• Monitor CRM and customer interaction KPIs and drive a strong test-and-learn and continuous optimization approach.
• Represent the customer perspective in cross-functional strategy development, ensuring consistency across products, channels and touchpoints.
• Be involved customer-centric transformation initiatives to improve the bank’s interaction model and customer experience.
• Explore relevant third-party partnerships and cross-campaign opportunities.
• Lead CRM-related technology and transformation projects in close collaboration with IT, AI and Analytics teams.
• Identify innovative use cases and technologies to improve real-time engagement, personalization and interaction effectiveness.

Qualifications:

• University degree; Engineering, Mathematics, Statistics, Business Administration, Economics or related fields preferred. MBA is a plus.
• 10+ years of experience in CRM, campaign management, customer interaction, journey management, personalization or related areas.
• 5+ years of leadership experience.
• Proven experience in designing and managing customer interaction/campaign strategies and journeys across multiple products and channels.
• Strong experience in real-time and event-driven marketing and customer interaction use cases.
• Strong understanding of Next Best Action, customer decisioning, personalization and journey orchestration.
• Hands-on experience with advanced CRM, campaign management and decisioning platforms such as EVAM, UNICA.
• Good understanding of customer analytics, segmentation, behavioral data and predictive models, with the ability to translate analytical outputs into effective customer interactions.
• Strong SQL, Microsoft Excel and PowerPoint skills.
• Experience with Qlik Sense or similar business intelligence and data visualization tools, KPI monitoring and performance analysis.
• Experience with analytical tools and programming languages such as SAS and Python.
• Experience in leading CRM, decisioning, data or technology transformation projects with IT and cross-functional teams.
• Strong ability to connect customer needs, business objectives, data and technology and translate them into practical CRM solutions.
• Strong stakeholder management and communication skills, with the ability to influence and collaborate effectively across functions.
• Strong written and verbal communication skills in Turkish and English.
• Strong planning and organizational skills with the ability to manage multiple priorities.
• Open-minded and curious about new technologies, AI, decisioning capabilities and innovative approaches to improve customer interactions.
• Self-motivated, flexible, fast-learning and results-oriented, with a strong ownership and can-do mentality.