Customer Lifecycle & Growth Manager

getirfinans; Fatih; On-site; TRY 150,000 - 250,000; Full time

Job summary

getirfinans is seeking a Growth & CVM leader to design and execute customer segmentation, loyalty programs, and end-to-end growth campaigns. The role focuses on activation, retention, cross-sell and onboarding within a Banking as a Service context.

You will lead advanced profiling, automate lifecycle programs, manage campaigns with A/B testing, and identify strategic partnerships to drive customer value and expansion across platforms.

Qualifications

• A Bachelor's or Master's degree in Business, Statistics, Engineering, or a related field.
• min 4-5 years of professional experience, with a preference for at least 2 years in CVM, Growth, Segment Management, or CRM within the financial services (banking/fintech) or e-commerce sectors.
• Deep knowledge and hands-on experience in Customer Lifecycle programs and segmentation strategies.
• Strong analytical mindset and proficiency in managing campaign performance through data-driven approaches.
• Ability to work independently in a fast-paced, dynamic, and results-oriented environment.
• Advanced English communication skills (both written and spoken).

Responsibilities

• Design and manage strategies for customer activation, deepening (cross-sell/up-sell), and retention, overseeing their performance.
• Establish, automate, and continuously optimize Customer Lifecycle programs (including onboarding, churn prevention, etc.).
• Lead advanced customer profiling and segmentation studies to define unique value propositions and targeted actions for each segment.
• Manage periodic and ad-hoc campaigns targeting specific audiences through A/B testing and performance analysis.
• Lead the design and execution of the Loyalty Program and the development of Getirfinans's customer value propositions.
• Proactively identify and secure 3rd party business collaborations to support customer growth and manage the execution processes of these partnerships.

Skills

Customer Lifecycle

Segmentation

Campaign management

Partnerships

Advanced English

Data-driven analytics

Education

Bachelor's or Master's degree in Business/Statistics/Engineering

Job description

getirfinans is seeking a Growth & CVM leader to design and execute customer segmentation, loyalty programs, and end-to-end growth campaigns. The role focuses on activation, retention, cross-sell and onboarding within a Banking as a Service context.

You will lead advanced profiling, automate lifecycle programs, manage campaigns with A/B testing, and identify strategic partnerships to drive customer value and expansion across platforms.