Growth-Driven Performance Marketing for Mobile Games

Impactribe Ltd; Fatih; On-site; TRY 3,339,000 - 5,008,000; Full time

Job summary

Bigger Games is seeking a talented Performance Marketing Manager to establish and execute UA strategies that touch millions of users. You will lead a skilled marketing team and collaborate with creative and analytics to optimize campaigns across channels.

You should have 5+ years in performance marketing, a degree in a relevant field, and deep knowledge of Facebook, Google, AppLovin, and other networks. The role emphasizes data-driven decisions and analytical skills in gaming.

Qualifications

• 5+ years minimum relevant business / market experience.
• Knowledge of UA on ad networks such as Facebook, Google, AppLovin, etc.
• Outstanding analytical skills to make data-driven decisions and strength in data analysis.
• Good sense of gameplay experience and attention to detail.
• Strong knowledge and interest in mobile gaming.

Responsibilities

• Manage and optimize all campaigns on all channels using data-driven decisions.
• Test new tactics, campaigns, and ad networks to improve the UA process.
• Work closely with ad networks and manage relationships.
• Analyze UA data and identify growth opportunities.
• Understand market dynamics, UA tools and users to improve the UA process.
• Collaborate with marketing artists to create better-performing creatives.
• Follow competition and gather market intelligence to establish best practices.
• Monitor monetization channels to improve LTV.

Skills

Performance Marketing

Campaign Management

Data Analysis

Mobile Gaming

Education

University degree in Engineering, Mathematics, Economics

Tools

Facebook Ads

Google Ads

AppLovin

Job description

Bigger Games is seeking a talented Performance Marketing Manager to establish and execute UA strategies that touch millions of users. You will lead a skilled marketing team and collaborate with creative and analytics to optimize campaigns across channels.

You should have 5+ years in performance marketing, a degree in a relevant field, and deep knowledge of Facebook, Google, AppLovin, and other networks. The role emphasizes data-driven decisions and analytical skills in gaming.