Marketing Specialist

R2D Games; Fatih; On-site; TRY 50,000 - 80,000; Full time

Job summary

Unknown is seeking a creative Marketing Specialist to drive user acquisition and engagement for our mobile games. You will develop and execute marketing campaigns across multiple channels.

Responsibilities include leading growth experiments from hypothesis to iteration, managing UA campaigns across Meta, Google, TikTok, YouTube and ad networks, defining KPIs for funnel stages, and collaborating with design and product teams to optimize creatives and onboarding.

Qualifications

• 2+ years of performance marketing / growth experience.
• Ability to analyze data and dashboards.
• Experience with A/B testing and experimentation.

Responsibilities

• Lead growth experimentation from hypothesis to iteration.
• Manage user acquisition campaigns across Meta, Google, TikTok, YouTube, and ad networks.
• Define and monitor KPIs across funnel stages (landing → signup → activation → retention).
• Run continuous A/B tests on creatives, audiences, messaging, landing pages, and onboarding flows.
• Identify growth opportunities by analyzing user behavior and market trends.
• Build and maintain relationships with agencies, vendors, networks, and creators.
• Collaborate with creative partners to produce data-driven creative strategies and iterations.
• Own playable ad experimentation and production, including hands-on development or vendor management.
• Report results clearly, capturing learnings and next-step decisions.

Skills

Performance marketing

Analytics

Experimentation

Gaming knowledge

Communication skills

Collaboration

Job description

We are seeking a creative Marketing Specialist to drive user acquisition and engagement for our mobile games. You will develop and execute marketing campaigns across multiple channels.

Responsibilities

• Lead growth innovation through rapid experimentation: hypothesis → test → learn → iterate
• Manage and optimize user acquisition campaigns across channels (Meta, Google, TikTok, YouTube, and ad networks)
• Define the right KPIs across the funnel (landing → signup → activation → retention) and monitor performance closely
• Run continuous A/B tests on creatives, audiences, messaging, landing pages, and onboarding flows
• Identify growth opportunities by analyzing user behavior, market trends, and competitor insights; turn data into action
• Build and maintain relationships with external partners (agencies, creative vendors, networks, creators)
• Collaborate closely with creative partners (design/marketing artists) to produce data-driven creative strategies and iterations
• Own playable ad experimentation and production: plan, build (hands‑on) or manage vendors to deliver interactive playable ads across formats and tech stacks (e.g., HTML5/JS, engines/tools, lightweight interactive prototypes), iterate quickly based on performance signals.
• Report results clearly, capturing learnings and next‑step decisions

Requirements

• 2+ years of performance marketing / growth experience (gaming, consumer apps, creator economy, or SaaS is a plus)
• Strong analytical mindset - comfortable working with datasets, dashboards, and performance narratives
• Proven experimentation habits (incrementality thinking, attribution awareness, disciplined testing)
• Passion for gaming and a strong understanding of gaming culture and player motivations
• Excellent communication and collaboration skills; able to work tightly with creative and product teams
• Experience creating or leading production of interactive playable ads (hands‑on development and/or strong vendor management, QA, iteration and optimization mindset). Familiarity with common playable pipelines and constraints across ad networks is a big plus.