Senior Growth Manager

Arkhe Games; Turkey; On-site; TRY 450,000 - 650,000; Full time

Job summary

Arkhe Games is seeking a data-driven Senior Growth Manager to lead user acquisition and revenue growth for its globally published hybrid casual and puzzle games. You will manage and optimize UA campaigns across Facebook, Google, TikTok and more, while coordinating with monetization teams to maximize revenue.

You will analyze performance metrics, design tests, and present insights to senior leadership. A strong background in mobile gaming growth and advanced English is required for this role.

Qualifications

• 3–5+ years UA/Growth in mobile gaming
• Advanced experience with performance platforms (Facebook Ads Manager, Google Ads, TikTok Ads)
• Proficiency with MMP tools (Appsflyer, Adjust, Tenjin)
• Strong data analysis skills (Excel, SQL, Tableau/Looker)
• Deep understanding of mobile game economy metrics (CPI, ROAS, LTV)
• Analytical mindset with rapid test-and-learn approach
• Advanced English proficiency

Responsibilities

• Manage and optimize UA campaigns across major platforms
• Allocate budget by tracking ROAS, CPI, retention, and LTV
• Collaborate with creative to test new ad concepts
• Design and run A/B tests and refine strategies
• Conduct market and competitor analyses to identify opportunities
• Coordinate with mediation and ad monetization teams to maximize revenue
• Prepare weekly/monthly performance reports for senior management

Skills

Growth UA

Platform advertising

Data analysis

Excel/SQL/Tableau

English proficiency

Tools

Facebook Ads Manager

Google Ads

TikTok Ads

Appsflyer

Adjust

Tenjin

Excel

SQL

Tableau/Looker

Job description

We are looking for a data driven Senior Growth Manager who will be responsible for user acquisition (UA) and revenue growth for our globally published hybrid casual and puzzle games.

Responsibilities

• Manage and optimize UA campaigns on platforms such as Facebook Ads, Google Ads,Mintegral,Moloco, TikTok, Unity Ads, and AppLovin
• Manage budget allocation by tracking key metrics such as ROAS, CPI, retention (D1/D7/D30), and LTV
• Collaborate with creative teams to test new ad concepts
• Design A/B tests and refine campaign strategies based on results
• Conduct market and competitor analyses to identify new opportunities
• Coordinate with mediation and ad monetization teams to optimize revenue
• Prepare and present weekly/monthly performance reports to senior management

Requirements

• At least 3-5 years of UA/Growth experience in the mobile gaming industry (experience with hybrid casual or casual games is a plus)
• Advanced experience with performance marketing platforms (Facebook Ads Manager, Google Ads, TikTok Ads)
• Proficiency with MMP tools (Appsflyer, Adjust, Tenjin)
• Competence in data analysis tools (Excel, SQL, Tableau/Looker)
• Deep understanding of mobile game economy metrics (CPI, ROAS, LTV, payback period)
• Analytical thinking, a rapid test and learn mindset, and comfort working with numbers
• Advanced English

Nice to Have

• Active involvement in creative testing processes
• Knowledge of programmatic advertising and mediation platforms