Senior Growth Marketing Lead — Mobile Apps & Gaming

HubX Inc.; Fatih; On-site; TRY 300,000 - 600,000; Full time

Benefits offered by this job

Daily commuting support

MacBook provided

Private medical insurance

Gym membership reimbursement

Modern offices in Istanbul

Job summary

HubX is seeking a Senior Performance Marketing Specialist for DramaTV, a role focused on leading large-scale UA campaigns across Facebook, Google, TikTok, and more. You will mentor teams, craft data-driven strategies, and collaborate with product and data teams to align marketing with business goals.

You will manage creative testing, optimize campaigns, and drive analytics to inform leadership decisions while staying ahead of industry trends in a fast-growing, studio-based organization.

Qualifications

• Bachelor’s or Master’s Degree in related fields
• 5+ years experience in digital marketing (At least 2 years in mobile apps & gaming)
• Proven track record of scaling UA campaigns across multiple international markets
• Hands-on experience in performance marketing channels such as Facebook Ads, Google Ads, TikTok
• Expertise in Google UAC & Search, FB App & Web Ads, TikTok App & Web Ads
• Expertise in mobile attribution tools (Firebase, Appsflyer, Google Analytics)
• Advanced Microsoft Excel skills and ability to analyze complex datasets
• Experience in budget ownership and optimization at scale
• Strong project management skills and ability to lead cross-functional initiatives
• Team-work oriented, self-motivated and open-minded
• Outstanding analytical skills to make data-driven decisions and strength in data analysis
• Creative, practical and solution oriented
• Advanced command in verbal and written English

Responsibilities

• Lead and manage large-scale performance marketing campaigns across multiple platforms (Facebook, Google, TikTok, Applovin) by data-driven decisions
• Define user acquisition strategies aligned with growth objectives
• Mentor junior/mid performance marketers
• Collaborate with creative to provide KPI insights for new creatives
• Collaborate with product managers and data teams to align marketing strategies with business goals
• Build and optimize advanced campaign structures, audiences, and automation flows
• Drive creative strategy with design team and data-backed insights
• Own the marketing analytics pipeline: tracking, reporting, interpretation of data
• Present actionable insights to leadership and influence decisions
• Stay ahead of industry trends and adtech innovations

Skills

5+ years experience

Mobile Apps & Gaming

Data-driven marketing

English proficiency

Education

Bachelor’s or Master’s degree

Tools

Facebook Ads

Google Ads

TikTok Ads

Appsflyer

Firebase

Google Analytics

Excel

Job description

HubX is seeking a Senior Performance Marketing Specialist for DramaTV, a role focused on leading large-scale UA campaigns across Facebook, Google, TikTok, and more. You will mentor teams, craft data-driven strategies, and collaborate with product and data teams to align marketing with business goals.

You will manage creative testing, optimize campaigns, and drive analytics to inform leadership decisions while staying ahead of industry trends in a fast-growing, studio-based organization.