Performance Marketing Manager

Impactribe Ltd; Fatih; On-site; TRY 3,339,000 - 5,008,000; Full time

Job summary

Bigger Games is seeking a talented Performance Marketing Manager to establish and execute UA strategies that touch millions of users. You will lead a skilled marketing team and collaborate with creative and analytics to optimize campaigns across channels.

You should have 5+ years in performance marketing, a degree in a relevant field, and deep knowledge of Facebook, Google, AppLovin, and other networks. The role emphasizes data-driven decisions and analytical skills in gaming.

Qualifications

• 5+ years minimum relevant business / market experience.
• Knowledge of UA on ad networks such as Facebook, Google, AppLovin, etc.
• Outstanding analytical skills to make data-driven decisions and strength in data analysis.
• Good sense of gameplay experience and attention to detail.
• Strong knowledge and interest in mobile gaming.

Responsibilities

• Manage and optimize all campaigns on all channels using data-driven decisions.
• Test new tactics, campaigns, and ad networks to improve the UA process.
• Work closely with ad networks and manage relationships.
• Analyze UA data and identify growth opportunities.
• Understand market dynamics, UA tools and users to improve the UA process.
• Collaborate with marketing artists to create better-performing creatives.
• Follow competition and gather market intelligence to establish best practices.
• Monitor monetization channels to improve LTV.

Skills

Performance Marketing

Campaign Management

Data Analysis

Mobile Gaming

Education

University degree in Engineering, Mathematics, Economics

Tools

Facebook Ads

Google Ads

AppLovin

Job description

We're looking for a Performance MarketingManager responsible for establishing and executing strategies to touch millions of users, working with a talented team.

At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.

If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!

ABOUT THIS ROLE:

Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.

Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.

Work closely with ad networks and manage the relationships

Analyze the UA data and identify the growth opportunities

Understand the market dynamics, UA tools and users to improve the whole UA process

Work together with marketing artists to create better-performing creatives

Closely follow the competition and gather market intelligence to establish new best practices

Optimize and track monetization channels to improve LTV

YOU COULD BE A GREAT FIT IF:

University degree in Engineering, Mathematics, Economics or relevant fields

5+ years minimum relevant business / market experience

Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.

Outstanding analytical skills to make data-driven decisions and strength in data analysis

A good sense of gameplay experience and special attention to detail

Strong knowledge and interest in mobile gaming

Being results-oriented and metric-driven

We're looking for a Performance MarketingManager responsible for establishing and executing strategies to touch millions of users, working with a talented team.

At Bigger Games, we aim to reach millions of users, and our Marketing team is the key player that will help us fulfil this mission.

If you are a talented and passionate performance marketing manager who loves games and shares our passion for enjoying and crafting games, come and join us!

ABOUT THIS ROLE:

• Manage and optimize all campaigns on all channels, such as Facebook, Google, and other ad networks, by data-driven decisions.




• Constantly test new tactics, new campaigns, and new ad networks to improve the UA process.




• Work closely with ad networks and manage the relationships




• Analyze the UA data and identify the growth opportunities




• Understand the market dynamics, UA tools and users to improve the whole UA process




• Work together with marketing artists to create better-performing creatives




• Closely follow the competition and gather market intelligence to establish new best practices




• Optimize and track monetization channels to improve LTV

YOU COULD BE A GREAT FIT IF:

• University degree in Engineering, Mathematics, Economics or relevant fields




• 5+ years minimum relevant business / market experience




• Knowledge of how to do UA on ad networks such as Facebook, Google, AppLovin, etc.




• Outstanding analytical skills to make data-driven decisions and strength in data analysis




• A good sense of gameplay experience and special attention to detail




• Strong knowledge and interest in mobile gaming




• Being results-oriented and metric-driven

---Sector: EntertainmentSubsectors: GamingFunctions: Marketing & Communications

Amsterdam, Netherlands, Ireland, Dublin, Ireland, Netherlands