Senior Growth Manager, Mobile Games

Cypher Games; Fatih; On-site; TRY 300,000 - 520,000; Full time

Job summary

Cypher Games is seeking a Senior Growth Manager to drive the growth of our mobile games by developing and executing data-driven user acquisition strategies, optimizing marketing performance, and scaling campaigns globally. You will work closely with Product and Analytics teams to turn insights into impact.

This hands-on role requires at least 2 years in mobile game marketing, proven paid UA experience, and strong analytical skills.

Qualifications

• 2+ years of professional experience in mobile game marketing, user acquisition, or performance marketing.
• Professional experience in the mobile gaming industry is required.
• Proven experience managing paid user acquisition campaigns for mobile games.
• Strong analytical skills with the ability to make data-driven decisions.
• Experience with attribution and analytics platforms such as AppsFlyer, Adjust, or similar tools.
• Solid understanding of key mobile marketing metrics, including CPI, CAC, ROAS, LTV, and retention.
• Excellent communication and collaboration skills.
• Passion for building and growing successful mobile games.
• Solid experience in mobile gaming.

Responsibilities

• Plan, execute, and optimize user acquisition campaigns across major advertising platforms.
• Monitor campaign performance and continuously improve key metrics such as ROAS, CPI, LTV, and retention.
• Design and execute creative testing strategies in collaboration with Marketing Artists and Creative teams.
• Analyze campaign, product, and player data to identify growth opportunities and improve marketing efficiency.
• Manage marketing budgets and optimize channel allocation based on performance.
• Stay up to date with market trends, competitor activities, and emerging user acquisition strategies.
• Collaborate closely with Product, Analytics, and Creative teams to maximize player growth and long-term performance.

Skills

Mobile game marketing

Performance marketing

Data-driven decisions

Analytical skills

Communication & collaboration

Tools

AppsFlyer

Adjust

Job description

Cypher Games is seeking a Senior Growth Manager to drive the growth of our mobile games by developing and executing data-driven user acquisition strategies, optimizing marketing performance, and scaling campaigns globally. You will work closely with Product and Analytics teams to turn insights into impact.

This hands-on role requires at least 2 years in mobile game marketing, proven paid UA experience, and strong analytical skills.