CRM & Customer Experience Lead

Extra360 Technology Solutions; Fatih; Hybrid; TRY 450,000 - 650,000; Full time

Benefits offered by this job

Competitive Salary

Hybrid Working

Global Exposure

Training & Development

Healthcare Coverage

Daily Meals

Social Events

Career Growth

Job summary

Extra360 Technology Solutions is seeking an experienced CRM leader to design and drive end-to-end campaigns that engage customers across SMS, email, push, and in-app channels. You will build sophisticated segmentation, develop personalized journeys, and optimize CRM performance to boost acquisition, retention, and revenue on a global scale.

The role involves close collaboration with Marketing, Product, Technology, and Data teams, with hybrid work options and opportunities for continuous learning

Qualifications

• Bachelor's degree in a related field.
• Minimum 5 years of experience in CRM, Customer Experience, Loyalty, or Digital Marketing.
• Hands-on experience in CRM campaign management, customer segmentation, and personalized engagement.

Responsibilities

• Plan, execute, and manage end-to-end CRM campaigns and operational processes.
• Analyze customer data to identify opportunities for acquisition, retention, loyalty, purchase frequency, and revenue growth, and develop actionable recommendations.
• Build target audiences using RFM and similar segmentation models, and design personalized customer journeys and loyalty campaigns.
• Plan, create, and launch customer communications across SMS, email, push notifications, web push, and mobile app channels.
• Monitor and analyze CRM campaign performance by tracking KPIs and ROI, preparing regular reports, and identifying opportunities for continuous improvement.
• Contribute to enhancing the customer experience across CRM platforms, mobile applications, and web channels.
• Support initiatives to improve CRM data quality, marketing automation processes, and overall data management.
• Coordinate CRM projects with cross-functional teams to ensure successful delivery and execution.
• Manage CRM project plans, timelines, priorities, and deliverables, ensuring projects are completed on time and in line with business requirements.
• Track project progress, manage risks and dependencies, and proactively communicate project status, potential issues, and mitigation plans to relevant stakeholders.
• Collaborate closely with Marketing, Product, Technology, and Data teams to continuously improve CRM strategies and customer engagement.

Skills

CRM Campaign Management

Customer Segmentation

Loyalty Marketing

Data Analysis

Project Management

Education

Bachelor's degree in Business Administration

Bachelor's degree in Marketing

Bachelor's degree in Statistics

Tools

Salesforce

HubSpot

SQL

Job description

Extra360 Technology Solutions is seeking an experienced CRM leader to design and drive end-to-end campaigns that engage customers across SMS, email, push, and in-app channels. You will build sophisticated segmentation, develop personalized journeys, and optimize CRM performance to boost acquisition, retention, and revenue on a global scale.

The role involves close collaboration with Marketing, Product, Technology, and Data teams, with hybrid work options and opportunities for continuous learning