Category Growth Lead – EU E‑commerce & Partnerships

TikTok; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

TikTok is seeking a senior role focused on growth and merchant expansion in the EU region. You will identify opportunities, define acquisition strategies, and build partnerships with diverse third parties to accelerate growth and market penetration.

Leader-driven and data-informed, you will collaborate across teams to launch new merchants and optimize performance in a fast-paced environment in Istanbul, Turkey. English and Turkish fluency are essential for this role.

Qualifications

• 7+ years of experience in e-commerce operations or related fields.
• Experience leading a team driving revenue and commercial results.
• Fluent in English and Turkish.
• Entrepreneurial and collaborative mindset with independent drive.
• Data-driven, analytical thinker with measurable goals.

Responsibilities

• Identify growth opportunities for key categories by analyzing market trends and consumer behavior to expand assortment.
• Develop the merchant acquisition and merchandise growth strategy for EU region.
• Drive merchant sourcing and onboarding by identifying high-quality merchants and partnerships with third parties.
• Collaborate cross-functionally to streamline new merchants' launch processes and remove operational barriers.
• Continuously monitor merchant acquisition performance and optimize strategies for growth.

Skills

Fluent English

Turkish

Data-driven

Analytical thinking

Fast learner

Job description

TikTok is seeking a senior role focused on growth and merchant expansion in the EU region. You will identify opportunities, define acquisition strategies, and build partnerships with diverse third parties to accelerate growth and market penetration.

Leader-driven and data-informed, you will collaborate across teams to launch new merchants and optimize performance in a fast-paced environment in Istanbul, Turkey. English and Turkish fluency are essential for this role.