Commerce Campaign Strategist - IP & Growth

TikTok; Fatih; On-site; TRY 150,000 - 210,000; Full time

Job summary

TikTok in Turkey is seeking a campaign strategist to drive growth through strategy development and cross-functional execution. You will lead IP marketing initiatives, coordinate with multiple teams and manage external partner relationships to maximize impact.

The role emphasizes independence in planning and executing marketing campaigns, including e-commerce campaigns, with a strong focus on cross-stakeholder collaboration and brand partnerships.

Qualifications

• Strong communication and cross-functional collaboration across multiple projects.
• Proficient in English and Turkish.
• Experience planning and executing marketing campaigns, including e-commerce.
• Familiar with TikTok or commerce experience is a plus.
• Experience working with third-party stakeholders, agencies and brand partners.

Responsibilities

• Understand and develop campaign strategies that serve as core lever towards the growth of the TikTok, be the key stakeholder to drive solid outcomes of campaign projects, from strategy through to execution, optimize efficiency and drive execution
• Assist in conceptualizing, developing and executing IP marketing campaigns, including but not limited to User IP, Creator IP and Brand IP (e.g. Super brand day) and other campaigns
• Analyze the competitors' brand IP and marketing campaigns and keep exploring the new brand IP mode
• Organize and coordinate cross-departmental resources to define and support business growth campaign activities
• Collaborate and coordinate across stakeholders, including working with category teams, user research, creator manager, and other cross functional teams for campaign creation and optimization
• Cooperate with the cross-team to amply the influence of brand IP among partners and users
• Ready for a career at TikTok?

Skills

Strong communication

Cross-functional work

English proficiency

Turkish proficiency

Campaign planning

E-commerce campaigns

Vendor management

Education

Bachelor's degree

Job description

TikTok in Turkey is seeking a campaign strategist to drive growth through strategy development and cross-functional execution. You will lead IP marketing initiatives, coordinate with multiple teams and manage external partner relationships to maximize impact.

The role emphasizes independence in planning and executing marketing campaigns, including e-commerce campaigns, with a strong focus on cross-stakeholder collaboration and brand partnerships.