TikTok Commerce - Category Lead

TikTok; Fatih; On-site; TRY 600,000 - 900,000; Full time

Job summary

TikTok is seeking a senior role focused on growth and merchant expansion in the EU region. You will identify opportunities, define acquisition strategies, and build partnerships with diverse third parties to accelerate growth and market penetration.

Leader-driven and data-informed, you will collaborate across teams to launch new merchants and optimize performance in a fast-paced environment in Istanbul, Turkey. English and Turkish fluency are essential for this role.

Qualifications

• 7+ years of experience in e-commerce operations or related fields.
• Experience leading a team driving revenue and commercial results.
• Fluent in English and Turkish.
• Entrepreneurial and collaborative mindset with independent drive.
• Data-driven, analytical thinker with measurable goals.

Responsibilities

• Identify growth opportunities for key categories by analyzing market trends and consumer behavior to expand assortment.
• Develop the merchant acquisition and merchandise growth strategy for EU region.
• Drive merchant sourcing and onboarding by identifying high-quality merchants and partnerships with third parties.
• Collaborate cross-functionally to streamline new merchants' launch processes and remove operational barriers.
• Continuously monitor merchant acquisition performance and optimize strategies for growth.

Skills

Fluent English

Turkish

Data-driven

Analytical thinking

Fast learner

Job description

Roles & Responsibilities

• Identify and evaluate growth opportunities for key categories by analyzing market trends, consumer behavior, and competitor performance; develop actionable strategies to expand assortment, enhance conversion, and drive sustainable category growth.
• Develop the overall merchant acquisition and merchandise growth strategy for EU, aligning with TikTok’s business objectives. Define clear goals and priorities, and pinpoint high-potential opportunities and scalable approaches.
• Drive merchant sourcing and onboarding by identifying and securing high-quality merchants that fit TikTok’s positioning. Design and implement partnership frameworks with diverse third parties including e-commerce platforms, industry associations, and marketing solution providers to accelerate growth and market penetration.
• Collaborate cross-functionally to streamline new merchants' launch processes, remove operational barriers, and build early-stage success stories that establish market credibility.
• Continuously monitor and analyze merchant and merchandise acquisition performance, optimizing strategies to maximize efficiency and drive sustainable growth.

Qualifications

• 7+ years of experience in e-commerce operations or related fields, with a deep understanding of the european landscape highly desirable.
• Experience leading a team of driving revenes and commerical results.
• Fluent in English and Turkish Preferred Qualifications:- Entrepreneurial and collaborative mindset, with the ability to drive initiatives independently while effectively working with diverse cross-functional teams.
• Data-driven and structured thinker, combining analytical rigor with a strong focus on achieving measurable goals.
• Fast learner, proactive, and resilient, able to perform and excel in fast-paced, ambiguous environments.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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