B2C Growth Leader - App-First & Multichannel

Lever, Inc.; Turkey; Remote; TRY 900,000 - 1,500,000; Full time

Benefits offered by this job

Remote work from anywhere

Dedicated growth budget

Access to Claude, Mixpanel, HubSpot

Job summary

Lever, Inc. in Turkey is seeking a Head of B2C Growth to own the full growth engine from acquisition to lifetime value for its large user base across channels.

You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong emphasis on making the app the primary user channel. You will lead experiments, manage the growth budget, and collaborate closely with Product and Marketing to scale internationally, starting in 2027.

Qualifications

• Proven track record of growing B2C products across multiple channels and markets.
• Experience owning paid media budgets and being directly accountable for ROI.
• Hands-on operator with ability to build and execute growth strategies without heavy agency reliance.
• Strong analytics to identify what works and guide decisions even in imperfect testing conditions.
• Fluent English; French or Spanish a plus.
• Bachelor's degree may be preferred but not required; demonstrated results valued.

Responsibilities

• Define and execute the B2C growth strategy across channels, markets, user segments, and budgets.
• Build and optimize multichannel acquisition programs and track key metrics (CPL, CAC, payback).
• Make the mobile app a core growth channel and drive adoption and retention.
• Own the full user lifecycle from activation to LTV and identify drop‑offs.
• Develop growth playbooks and AI-powered workflows for consistent execution.
• Collaborate with Product and Marketing to prioritize high-impact initiatives.
• Prepare the growth engine for future international scaling and market selection.
• Lead and mentor paid media specialists to raise execution standards.

Skills

Multichannel growth

App growth

Paid media budgets

AI fluency

Data analytics

Leadership

Communication

English fluency

Education

Bachelor's degree preferred

Tools

Claude AI

Mixpanel

HubSpot

Cowork/Code

Job description

Lever, Inc. in Turkey is seeking a Head of B2C Growth to own the full growth engine from acquisition to lifetime value for its large user base across channels.

You will develop multichannel strategies across search, paid social, email, push, web, and app, with a strong emphasis on making the app the primary user channel. You will lead experiments, manage the growth budget, and collaborate closely with Product and Marketing to scale internationally, starting in 2027.